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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Toyota promotes Didier Leroy as highest-ranked foreigner

Toyota named Didier Leroy its first non-Japanese executive vice president Wednesday. He also sits on the company's board of directors. This follows Leroy's promotion in April, when he was named president of Toyota No. 1, the division which overseas R&D, manufacturing, sales, product planning, design, motorsports... pretty much everything for North America, Europe, and Africa, as well as sales in Japan. Leroy had served until now as head of Toyota's European operations, and will remain based at the company's regional headquarters in Brussels, Belgium. The appointment follows the earlier promotion of Julie Hamp. Previously group vice president at Toyota Motor North America, Hamp now serves as the company's global chief communications officer and is based in Japan, making her the first female senior executive in Toyota's history. Didier Leroy appointed as first non-Japanese Executive Vice President of Toyota Motor Corporation Mr Leroy was officially appointed today President of Toyota No. 1, which covers R&D, manufacturing and sales for the North America, Europe, and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. Toyota City, Japan - Today, Toyota Motor Corporation (TMC) officially appointed Didier Leroy as President of Toyota N°1 at TMC. The appointment took place at the 111th General Shareholders meeting. In this responsibility, Mr Leroy will oversee the R&D, manufacturing and sales operations for the North America, Europe and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. He also became today the first non-Japanese Executive Vice President of TMC, as well as member of the Board of Directors of TMC. This appointment takes place after the announcement made by TMC in March about changes to its executive structure in Japan, altering roles of top management. Mr Leroy will be based in Brussels. Related Video:

Toyota JV will sell Leahead EVs in China next year

You may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on "cheap electric cars aimed at young and hip car buyers in China." This isn't 100 percent true, but the Japanese automaker is revving its electric motors for EVs in China, in a fashion. It makes sense for automakers to push for more EVs in China, given government support for the technology and the proven success of Tesla there. Low-speed EVs are popular, as well. Indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. We've heard reports before that Toyota is interested in going electric in China, with a different Toyota JV and thus a different brand but now we have an official word on Toyota's future EV moves in China, direct from Jana Hartline, the environmental communications manager for Toyota Motor Sales, USA. Hartline told AutoblogGreen that Toyota just celebrated the 10-year anniversary of GAC Toyota Motor Co., Ltd (GTMC), its joint-venture manufacturing company in China. And it is GTMC, not Toyota directly, that is the company behind Leahead (called Ling Zhi in Chinese). Leahead will begin selling EVs under the Ling Zhi brand starting in 2015. So, yes, indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. There are rumors that the new EVs will be electric versions of the Corolla EX and/or the Yaris L, but we've got nothing confirmed on that front. We will be waiting for more new at the Shanghai Motor Show next April.