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Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota will introduce several new battery EVs by 2025

Toyota has been a champion of hybrids and hydrogen fuel cell vehicles, but in the near future it will bet heavily on battery EVs as well. The most recent statement from the Japanese manufacturer details there are several new BEVs in the pipeline. Toyota has stated its intent for half of its global 2025 sales to consist of electrified vehicles. Plans include selling 4.5 million hybrids, which perform well in Toyota sales metrics already ͗ Reuters says 80% of global hybrid vehicle sales are Toyotas. But 1 million vehicles will be EVs with either battery or hydrogen fuel cell power. From 2020 on, the carmaker will introduce at least 10 new BEVs, six of which will be based on the electrified version of its TNGA platform, dubbed e-TNGA, and sold globally. There will be a host of electric SUVs and crossovers in different sizes, along with a sedan and an MPV. Toyota says its EV plans must include a stable supply of batteries, as well as improved battery life and durability and proper reuse. It has found partners in China's CATL and electric carmaker BYD to help with battery availability. Earlier this week, Toyota announced that it is planning a jointly developed, all-wheel-drive battery electric crossover together with Subaru, and the resulting vehicle will probably be one of the six new models mentioned above. Subaru is also likely to benefit from the joint development deal, as it is a bit player in large parts of the world, and a partner like Toyota will come in handy when coming up with completely new vehicles.

Toyota Aygo stars in 'invisible driver' prank

We love a good automotive-themed prank. Rémi Gaillard remains a favorite, although maybe we should take a closer look at MagicOfRahat, another online prankster. Rahat, who has developed a bit of a reputation for blending in with car seats, giving the impression that there's no one behind the wheel, has taken his talents to Europe, in a new video for Toyota.
Dressed to look like the seat of the new Toyota Aygo, Rahat goes about town freaking out tollbooth operators, valets, fast food servers and even receiving a bit of unwanted attention from the police. The result is, as is usually the case with this prank, pretty darn amusing. We were kind of hoping he'd pop up and give his victims a fright, as he did in his Halloween video, but alas, that wasn't to be.
Take a look below for the full video.