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Jonas wreaks havoc on auto industry

Many folks along the East Coast are still stuck at home from Winter Storm Jonas' brutal snowfall over the weekend, but the blizzard had some nasty temporary effects on the auto industry, too. Winter weather emergencies kept people from leaving the house, and that spelled trouble for factories and dealers. The terrible conditions in Washington, DC, even prevented the the Washington Auto Show from opening. General Motors, Toyota, and BMW had to close factories due to the weather. BMW cited concerns for its workers driving to the plant for canceling some Friday and Saturday shifts in Spartanburg, SC, according to Automotive News. Toyota closed its Georgetown, KY, factory on Friday, and GM shut down the second shift at its Bowling Green, KY, site for that day, too. Showrooms in the blizzard's path saw a massive drop in sales over the weekend because the customers weren't coming. Some affected dealers are now trying to make the best of a bad situation by offering potential buyers even deeper discounts to get them through the door, according to Automotive News. The piles of snow also mean hours of work for employees to clean off all the cars on the lot. The good news is that none of these issues should pose longterm problems. Weather reports don't show much snow for the East Coast in the coming days, which should allow the industry quickly to return to normal.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

100-year-old Yellowstone ranger station now powered by Camry Hybrid batteries [w/video]

With a new project, Toyota is bringing power to the prairie and finding a way to reuse nickel-metal hydride batteries at the same time. The automaker recently completed assisting Yellowstone National Park's installation of a solar power station at the Lamar Buffalo Ranch to electrify the ranger station and education center there for the first time. Toyota's major part in the system is an array of 208 batteries that are repurposed from old Camry Hybrid sedans, and they can store 85 kilowatt-hours of energy at a time. That's as much as one 85-kWh battery pack from one top-of-the-line Tesla Model S. Toyota figures that the whole setup should generate enough annual electricity for six average US homes, which is plenty for the ranch. For a constant source of power, the site plans to install a micro-hydro turbine in a nearby stream in 2016. Prior to creating the wall of batteries to store all of this energy, Toyota disassembled and tested each one. It also installed a new management system on them to maximize their lifespan. You can get a better idea of what the whole system looks like in the automaker's video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota Flips the Switch to Sustainable Power at Yellowstone National Park Lamar Buffalo Ranch Renewable, Zero Emission Energy System Is Now Online System Features 208 Re-used Camry Hybrid Batteries May 12, 2015 Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam. At the Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission power to the ranger station and education center for the first time since it was founded in 1907. Announced in June 2014, the partnership among Toyota, Indy Power Systems, Sharp USA SolarWorld, Patriot Solar, National Park Service and Yellowstone Park Foundation is an innovative effort to extend the useful life of hybrid vehicle batteries while providing sustainable power generation for one of the most remote, pristine areas in the United States. Solar panels generate the renewable electricity stored within the 208 used Camry Hybrid nickel-metal hydride battery packs, recovered from Toyota dealers across the United States.