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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2025 Toyota 4Runner is here, Chevy Corvette ZR1 teased | Autoblog Podcast #827

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. The big news of the week is the reveal of the 2025 Toyota 4Runner. Chevy teased the 2025 Corvette ZR1, Alfa Romeo previewed its Milano EV and BMW announced the M5 Touring. Tesla cut the price on the Model Y, canceled a lower-cost EV and is doubling down on robotaxis. Disneyland's Tomorrowland cars are going electric. This week, we've been driving the Toyota GR Corolla and Supra, as well as the Kia EV9. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #827 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2025 Toyota 4Runner (finally!) revealed Chevy teases summer reveal of 2025 Corvette ZR1 Alfa Romeo Milano revealed as brand's first full EV offering BMW M5 Touring confirmed: Wagon lovers rejoice! Tesla Model Y price cuts / lower-cost Tesla model canceled / Tesla pivots to robotaxis Disneyland's Tomorrowland cars are ditching fossil fuel, and Disney World ought to do the same Cars we're driving 2024 Toyota GR Corolla 2024 Toyota GR Supra 2024 Kia EV9 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo BMW Kia Toyota Coupe Crossover Hatchback SUV Wagon Electric Future Vehicles Hybrid Luxury Off-Road Vehicles Performance

Toyota FT-1 Concept presents a future we want to live in [w/videos]

Toyota has brought its A game to the 2014 Detroit Auto Show, showing off the striking FT-1 Concept. Short for "Future Toyota," the FT-1 is, we're imagining, the supposed Supra Concept we reported on early in December.
Penned by the Calty Design Research team, the FT-1 draws inspirations from the FT-HS and the Lexus LF-LC concepts from 2007 and 2012, respectively. We certainly see a bit of Lexus LF-A in the design, while there's more than a hint of Formula One in the FT-1's pointed nose.
"Our team was heavily influenced by Toyota's sports car past, especially Celica and Supra, and we sought to capture some of that history. It is an aggressive, track-focused sports car concept with a presence that has been amplified for shock and awe," said Alex Shen, Calty's Studio Chief Designer.