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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.

Hybrid, Plug-in Hybrid and EV Buyer's Guide: Which one do you want?

If you're shopping for a new vehicle these days, there's a litany of acronyms, buzzwords, and technobabble to further complicate an already difficult decision. But if you're looking at a green powertrain, you have three basic choices to compare: hybrid, plug-in hybrid and "EV" or, electric vehicle. So what are they and which one — if any — is right for you? Research your next new vehicle using Autoblog's Car Finder. Gasoline-Electric Hybrids By now, most people are familiar with the concept of a hybrid car. Thank Toyota's Prius for that. At its most basic, a hybrid vehicle has two powertrains, one gasoline and one electric, which work together for maximum efficiency. At low speeds, the engine can shut off entirely, relying solely on the battery for propulsion. The battery is either charged as you drive by converting kinetic energy into potential energy via a complex regenerative braking system, or directly off of the gas motor. This is a very hands-off, behind-the-scenes system as all the driver has to is put in gas and drive as normal. Hybrids come in all shapes and sizes and, according to the EPA, range in fuel economy from 58 mpg for the Hyundai Ioniq Blue all the way down to 13 mpg for the Ferrari LaFerrari Aperta. Best For: Anyone who want to see their fuel consumption go down without many sacrifices. You can easily find a hybrid sedan, hatchback, crossover, SUV or even a pickup truck (i f you can find one). Best of all, a hybrid requires no special equipment to be installed at home, or added work for the driver. Hybrids do cost more than traditionally-powered competitors, so make sure to compare projected fuel savings with how much extra a hybrid will cost – it may take a surprisingly long time to break even. The EPA provides a handy calculator for this very purpose. Our Favorite Hybrids: 2017 Toyota Prius 2018 Hyundai Ioniq Hybrid 2017 Ford Fusion Hybrid Plug-In Hybrids Sometimes referred to as a PHEV, or plug-in hybrid electric vehicle, this is a baby-step towards full electrification. Armed with a much larger battery pack than a hybrid, PHEVs can go between 12 ( Mercedes-Benz GLE550e) and 97 ( BMW i3 w/Range Extender) miles on electricity alone depending on the model and your driving style. Like a normal hybrid, the driver is largely unaware of which power source is currently in use, even as they switch over — either because the battery is drained, or the driving circumstances require more power.