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Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.

2014 Toyota Corolla priced from $16,800*

We'll be publishing our First Drive of the 2014 Toyota Corolla later today, but right now, we can reveal that the eleventh-generation compact will be priced from $16,800 when it hits dealerships this fall (*not including a $810 destination charge).
Four trim levels will be offered, and that sub-$17,000 price point reflects the base L grade with a six-speed manual transmission. Adding the four-speed automatic (yep) brings that price up to $17,400, which gets you the usual features standard on this class of car, including Bluetooth connectivity, eight airbags and - a first for this price point - LED headlamps.
From there, the LE trim ($18,300) adds a backup camera, cruise control, keyless entry, Entune audio (including a 6.1-inch touchscreen) and a brand-new continuously variable transmission replacing the four-speed auto. There's even an Eco version of the LE trim that uses a different engine tune to provide fuel economy of up to 42 miles per gallon on the highway.

Mazda previews straight-six, affirms upcoming crossover with Toyota hybrid system

Buried in Mazda's generally bleak second-quarter earnings report were a few juicy nuggets of news. Though the company had an operating loss of $502 million and sales are down 21 percent in part due to the COVID-19 pandemic, the Hiroshima-based firm has big plans for the future. Enthusiasts and environmentalists alike should take note. Firstly, Mazda showed an image of its upcoming straight-six engine. Essentially, it's the SkyActiv four that powers all of Mazda's current lineup, but with two additional cylinders. Unsurprisingly, the company says that it can be engineered to fit any of the current SkyActiv guises — the standard octane-variable gasoline powered G, the diesel D, and the sparkless-ignition X. The big six will pair with a new eight-speed automatic and can be combined with either a plug-in or 48-volt mild hybrid system, promising big power and efficiency. Reassuringly, Mazda says it's committed to offering this six in a rear-wheel-drive platform, which will underpin the 6 sedan's successor, as well as a midsize SUV. Both the platform and powertrain are said to be compatible with all-wheel-drive layouts as well. Which brings us to the second bit of news. Mazda also pictured a four-cylinder engine with hybrid technology. The financial report confirmed that Mazda will employ  Toyota's wildly successful hybrid system in an upcoming SUV. It's not that Mazda is taking advantage of Toyota's free access to all its hybrid patents until 2030. Mazda and Toyota have a capital tie-up and are nearing completion on a $2.3 billion joint-venture factory in Alabama with a 300,000-vehicle annual capacity. According to the Huntsville Business Journal, the firms have hired 750 employees so far, with room for 3,250 more. In return, Mazda will launch a European compact based on Toyota's Yaris Hybrid. The move is necessary for Mazda, which has lagged behind in electrification and in meeting the fleet emissions requirements in the European market. In return, by 2022, Mazda may even share the inline-six engine with Toyota and Lexus. While the hybrid crossover and compliance with EU rules will no doubt help the environment, we not-so-secretly hope that these strategies will keep Mazda profitable enough to bring that straight-six, rear-drive sports sedan to market.