2011 Toyota Corolla Le Sedan 4-door 1.8l on 2040-cars

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Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Impala crashes into Land Cruiser... to hide from a cheetah

What would you do if a wild animal jumped into your vehicle through an open window during an African safari? What if said animal was an impala being chased by cheetahs? Though the scenario seems unbelievable, that's just what happened to a group of tourists in Kruger National Park in South Africa, and it was all caught on video.
With the tour groups stopped, a motorist with a video camera handy happens to catch the unlikely sight of a herd of impalas (not that kind of Impala) jumping over the tarmac while being followed, quickly of course, by two cheetahs. The feline predators thought they had cornered one impala and were closing in for the kill when it jumped through the open window of a Toyota Land Cruiser Prado - South Africa's version of the Lexus GX. Fortunately for the occupants of said vehicle, the cheetahs did not follow.
A short while later, one of the occupants in the Toyota fearlessly opens a door to let the poor animal out. It must have been its lucky day, because the cheetahs didn't take pursuit. Check out the circle life get interrupted by this traffic jam in the video below.

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.