2010 Toyota Corolla on 2040-cars

Auto blog

Toyota recalling select 2014 Camry and Avalon models

Toyota has announced a rather small voluntary recall, affecting 5,650 Avalon and Camry sedans from model year 2014. Both gas and hybrid models are included in the action.
This recall focuses on the left front lower suspension arm, which may have a bad bolt connecting it to the ball joint. If the car hits a big enough pothole - a real concern as we head into winter - or suffers a major impact, the two components could separate, at which point steering control would more or less vanish.
According to Toyota, there have been no crashes, injuries or deaths due to this problem. Toyota is notifying owners, who will need to report to dealers for a free replacement lower suspension arm.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota throwing water on fast-charging EVs

Toyota is undoubtedly committed to moving beyond the internal combustion engine for future automobiles. But, while the company embraces hybrids with boosted production, new models and in motorsports, the automaker is more standoffish when it comes to pure electric models. This is especially true as the Mirai hydrogen fuel cell sedan comes to market. In the mind of Mirai chief engineer Yoshikazu Tanaka, even fast-charging electric vehicles don't have much of a future because of their strain on the power grid. "If you were to charge a car in 12 minutes for a range of 500 km (310 miles), for example, you're probably using up electricity required to power 1,000 houses," he said to Reuters. Tanaka admitted that EVs have a place in the market, but it was for short drives during the day after being charged each night. As one of the people responsible for bringing the Mirai to the road, it shouldn't be too shocking that Tanaka puts his faith in hydrogen. He feels that H2 is the better choice for long-distance driving because of the available range and speed of refueling. "Of course, there are technological hurdles that need to be cleared to make this commercially viable," he said to Reuters. One of the biggest of those obstacles is building a new refueling infrastructure. But, despite government subsidies, Japan looks set to miss its goal of opening 100 H2 stations by the end of March 2016. Toyota has thrown a lot of support behind hydrogen but has been accused of overstating some of the fuel's benefits and embellishing the current refueling infrastructure. Still, engineers at the automaker are working to bring the cost of the fuel cell vehicle down to the level of a diesel by 2022.