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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota bringing updated Avensis to Geneva

The upper end of Toyota's sedan lineup in America may be all about the Camry and Avalon, but that's not the case everywhere in the world. Back home in Japan, Toyota offers the Crown and the Mark X. But in Europe, it all comes down to the Avensis. And the Japanese automaker is about to roll out an updated version at the upcoming Geneva Motor Show. The Avensis, for those unfamiliar, is Toyota's challenger to the likes of the Ford Mondeo (which we know as the Fusion) and the Volkswagen Passat, available in both sedan and wagon forms. It was first introduced in 1997 and is currently in its third iteration, but what you see here is not the fourth-generation model but an update on the MkIII that hit the European market in 2009. Full details on the refreshed model have yet to be disclosed, but the new Avensis clearly benefits from revised styling – carried out at the company's design studio in the South of France, with production to continue at the Burnaston plant in the UK. Expect a revised interior, updated equipment and a new engine range to also be part of the mix when the new Avensis is revealed in full early next month in Switzerland. TOYOTA TO REVEAL NEW AVENSIS AT THE GENEVA MOTOR SHOW Toyota will reveal the new Avensis at the Geneva motor show (3 – 15 March), the latest development of its contender in the European mid-size (D-segment) car market. New Avensis has been styled at Toyota's ED2 design studio in the South of France and developed by the company's R&D centre in Brussels. It will be built by Toyota Manufacturing UK at the Burnaston car plant, near Derby. The new model will deliver innovations in comfort and safety and will feature a new range of engines that promise both performance and efficiency. Avensis has been designed to appeal to fleet and private customers alike. Toyota will present new Avensis and host a press conference on its stand at the Geneva motor show at 12:15 on 3 March. Featured Gallery 2016 Toyota Avensis News Source: Toyota Geneva Motor Show Toyota Wagon Sedan 2015 Geneva Motor Show toyota avensis

Toyota vows to fix poor Camry crash test result that irked Consumer Reports

Many Toyota vehicles haven't been performing well in the Insurance Institute for Highway Safety's (IIHS) small overlap frontal crash test, and the Camry is one of them. The 2012 and 2013 Camry both received "Poor" ratings, IIHS' lowest rating, in the test, which spurred Consumer Reports to take the car off its "Recommended" list. In response to the low ratings in the small overlap frontal test, and in a bid to maintain its best-seller status, Toyota will make changes to the Camry to improve its IIHS safety rating and to enhance its design, The Detroit News reports.
The Camry performed well in the moderate overlap frontal, side, roof strength and head restraints and seats crash tests, receiving "Good" ratings, IIHS' highest rating, in all four tests. That was enough for IIHS to award it a Top Safety Pick rating, just not TSP+.
Bill Fay, head of Toyota's US division, reportedly says, "It's still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we're busy making the necessary adjustments so that we can address that."