2009 Toyota Corolla S Five Speed Manual, Super Clean, 89000 Miles. on 2040-cars

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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota FCV rallies to the hydrogen cause as zero car

It's been two decades since Toyota dominated the World Rally Championship with its Celica Turbo 4WD. But this past weekend, Toyota hit the rally stage in a very different vehicle.
That, as you can see, is the Japanese automaker's Fuel Cell Vehicle (FCV), which is still in its prototype phase. We're still at least half a year away from seeing the FCV in production trim, but the model has already been pressed into duty as the "zero car" at the Shinshiro Rally, the last round of the Japanese Rally Championship.
The zero car, for those unfamiliar, is to rally what a pace or safety car is to circuit racing, driving the rally stage to check for signs of trouble before the competitors put their feet to the floor, so it's not as if the FCV needed extensive modifications. From the looks of things, it just needed some jazzy stripes, mud flaps, probably different rolling stock and an interior with racing buckets and harnesses, roll cage, radio equipment and maybe a bit more ground clearance.

Toyota gives dealers permission to drop Scion, shows them FR-S droptop, Juke rival first

We recently heard that Toyota could be looking to shrink its network of Scion dealerships, and now Automotive News is reporting that the automaker has officially given its dealers the green light to dump Scion without any penalties. Currently, Scion has about 1,000 dealers, yet our report from August 8 quotes an industry analyst as suggesting a healthier figure would be between 350 and 500 outlets. But before its current dealers make a decision on whether or not to get rid of the youth-oriented brand, Toyota also showed off a couple potential future products in the pipeline.
The FT-86 Open Concept shown above was revealed back in March at the Geneva Motor Show, and AN says that an FR-S convertible was driven on stage at a recent national Toyota dealer meeting in Atlanta. There has still been no definitive word one way or another as to whether the droptop model will be built, but it could be a good way to follow up to the popular FR-S coupe. Another possible future product is a subcompact crossover, which was shown in drawing form at the meeting, presumably aimed at small CUVs like the Nissan Juke and the upcoming Honda CUV based on the Fit, a model recently previewed by the automaker's Urban SUV concept.