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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota Tacoma X-Runner dead

A report from last week indicated that Toyota will begin trimming models from its Tacoma lineup starting with the Regular Cab in 2015, but the popular pickup will lose its first variant even sooner than that. For 2014, the Tacoma X-Runner has been dropped, though the company's SR Package could fill the need of those looking for a sporty pickup.
The X-Runner has been around since 2005 with its lowered stance, aftermarket-look body kit and bright paint colors, all of which are offered available only on V6-powered, two-wheel-drive Access Cab Tacomas. The new SR Package sounds like it will offer a somewhat similar appearance, though, with a monotone exterior paint scheme in limited colors accented with smoked headlights, but it will only be offered on Pre-Runner and 4x4 models. Other changes being made to the 2014 Tacoma include a new wheel option with black finish, a wider variety of Entune multimedia features, and the option to have the backup camera display moved from the rearview mirror to the audio system head unit.

Toyota promises Hybrid-R concept for Frankfurt

Toyota will be bringing a new concept car to the Frankfurt Motor Show next month. Dubbed Hybrid-R, Toyota says the concept will feature the same Toyota Hybrid System-Racing tech found in the automaker's latest endurance car, the TS030 Hybrid.
That car took second place at the 24 Hours of Le Mans, with a gas-powered, 3.4-liter, naturally aspirated V8 and a capacitor-based hybrid system. The result was 530 ponies from the engine and an extra 300 horsepower from the electric motor and batteries.
Toyota's press release came with but one image, a new Hybrid badge which is a far cry from the Hybrid Synergy Drive label found on the automaker's other offerings. There's really not much else to go on yet, but the news that Toyota is already adapting its racing tech for a concept bodes well for the future of exciting, hybridized offerings from the automaker. We'll be at Frankfurt live, and will be sure to bring you all the news on this new concept as it becomes available.