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Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.

Editors' Picks May 2021 | BMW M3, Toyota Camry and some hot Golfs

We awarded Editors’ Picks status to a number of performance cars this month, but a couple more regular sedans won out, too. April saw us recognize four models, but that increases to six for May. As the weather warms up here in Michigan, we tend to get into the sports cars that we missed driving all winter, resulting in a sports car-heavy month of testing. That explains why the list this month is so heavy on sports cars and hot hatches. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned the honor of being an EditorsÂ’ Pick. 2021 Toyota Camry 2021 Toyota Camry XSE Hybrid View 22 Photos Quick take: The Toyota Camry retains its place as one of the best midsize sedans you can buy. It comes in a variety of trims and powertrains, from the potent TRD model to the fuel-sipping hybrid. It's an attractive, functional and well-rounded car offering value and function. Score: 8.5 What it competes with: Honda Accord, Hyundai Sonata, Kia K5, Nissan Altima, Mazda6, Subaru Legacy, VW Passat, Chevy Malibu Pros: Highly versatile, efficient hybrid, fun-to-drive sport models Cons: Average infotainment, polarizing exterior, slow base four-cylinder From the editors: Editor-in-Chief Greg Migliore — “The Camry is one of the standard bearers in the midsize segment. With many companies abandoning this area, the ones that remain — like Toyota — do it well. Long a bastion of boring design and sleepy driving dynamics, the Camry is now legitimately attractive and offers a range of powertrains. It's a solid entry and along with the Honda Accord, makes the case for midsize sedans to exist." In-depth analysis: 2021 Toyota Camry Review | What's new, pictures, hybrid and AWD fuel economy   2022 Volkswagen GTI The new Volkswagen Golf GTI View 23 Photos Quick take: With engaging dynamics and distinctive styling, the GTI remains the standard for enthusiast hatches.

Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.