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Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

2016 Toyota Avalon gets revised equipment, sportier styling

Toyota has been known to make some sporty models. We're not sure we'd count the Avalon as one of them, but while that's not what the Japanese automaker's largest sedan is about, it has gotten a bit more aggressive – at least in the styling department – over successive generations. The current model introduced just a few years ago took things in a decidedly sportier direction, and the updated model revealed here for the 2016 model year takes it a step further. Debuting today at the Chicago Auto Show, the 2016 Toyota Avalon is an evolution of the model we already know. It features revised styling that's just a touch sportier than the model it replaces, and comes packed with updated equipment. As you can see, the reshaped lower grille gives it an incrementally more planted look, flanked by turning indicators to replace the outgoing model's foglamps. Around back are new LED taillights and a chrome bumper accent, and inside, the cabin has been retrimmed with gray accent stitching on the light gray upholstery. The new Avalon will be offered in five trim levels – XLE, XLE Plus, XLE Premium, Limited and Touring – powered by a conventional V6 engine, with Hybrid models dropping the lowest and highest of those trims. The two base models also get new 17-inch alloys, seven-inch dashboard display, new interior trim and tire pressure monitoring system. The XLE Premium gets an upgraded infotainment system with wireless charging, the Limited model gets 18-inch alloys (17 on the hybrid), automatic high beams and added safety systems, while the top-of-the-line Avalon Touring upgrades with larger 18-inch wheels and a revised front fascia as well as LED head- and daytime running lights. The revised Avalon debuts in Chicago alongside the Special Edition models of the Corolla and Camry. FIRST LOOK IN THE "SECOND CITY:" THE REFRESHED 2016 TOYOTA AVALON PREMIUM MID-SIZE SEDAN - Updated Styling - New LED Headlights and Taillights - Retuned Suspension for Enhanced Comfort - Upgraded Convenience Features - 2016 Camry and Corolla Special Editions Also Unveiled CHICAGO, Feb. 12, 2015 - - Call it a trio of firsts in the Second City as the refreshed Toyota Avalon and sporty Camry and Corolla Special Editions made their world debuts at the 2015 Chicago Auto Show. The three models rode into Chicago with a head of steam as the Avalon, Camry and Corolla are each the sales leaders in their respective segments, a first for Toyota.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.