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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota reveals updated TS040 Hybrid LMP1 for 2015 [w/videos]

Toyota has yet to defeat Audi at Le Mans. In fact, nobody has in the past fifteen years except for Peugeot (which won in 2009) and Audi's own sister company Bentley (which took the checkered flag in 2003). But Toyota did win the broader FIA World Endurance Championship last season, beating its German rivals in five out of eight rounds. That means the Japanese automaker is returning to top-level endurance racing this season as the reigning champions, and this is the car with which it aims to defend its title. The 2015 Toyota TS040 Hybrid is closely based on last year's winning version, but has been updated to comply with the latest tweaks to the regulations. A new crash structure meant redesigning the front end, the aerodynamics package has been thoroughly revised, the suspension reconfigured and extra weight has been cut. All told, Toyota says it redesigned 80 percent of the parts on board. Each team running a hybrid prototype has an array of choices over what combination of internal-combustion and electric boost it will run, but Toyota opted to stay in the 6MJ category for 2015, the electric boost working in tandem with the 3.7-liter V8 to give the TS040 a combined output of over 1,000 horsepower. The team also developed two aero kits: one for high-speed circuits like La Sarthe that warrant reduced drag, and the other for tighter tracks requiring increased downforce. The revised TS040 has already undergone over 15,000 miles of testing in southern Europe over the winter. But the real test will come at Silverstone in two weeks for the opening round of the 2015 championship when it will have to fend off a two-pronged German assault from both Audi and Porsche ahead of the headline event at Le Mans in June. We'll be watching to see who comes out on top this year, but for now you can watch footage of Toyota's latest in the pair of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mar. 26, 2015 A New Era for the World Champions Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014 season, which saw Anthony Davidson and Sebastien Buemi also win the drivers' title.

Toyota cuts global production in April by 17%

TOKYO — Toyota is cutting its global production target in April to 750,000 vehicles, down 150,000 from an earlier plan, the automaker said on Thursday, as a semiconductor shortage and the COVID-19 pandemic bite into its plans. The news comes about a week after Toyota said it would scale back domestic production by up to 20% during the months of April, May and June to ease the strain on suppliers battling shortages of chips and other parts. "It is still difficult to foresee the situation several months ahead, and there is a possibility the current plan will be revised downward," the company said in a statement. Average monthly global production for the period from April to June would be about 800,000, Toyota added. Its global vehicle production will be down 10% in May and 5% in June from previous estimates at the beginning of the year, said Toyota executive Kazunari Kumakura. The shortages have led the automaker to repeatedly change its production plan, frustrating suppliers and prompting President Akio Toyoda to call the interval from April through June an "intentional cooling off" period. Apart from the persistent chips shortage, Toyota faces a number of challenges. Curbs against COVID-19 forced it to suspend a joint venture with China's FAW Group in the northeastern city of Changchun. The automaker also cited logistical hurdles for suspension at a plant in Russia amid political uncertainty sparked by the Ukraine invasion, which Russia calls a special operation. These factors were not reflected in the April-June global production plan, Kumakura said, adding that while Toyota had not yet suffered specific impacts from the Ukraine crisis, it would look into short- and long-term risks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Plants/Manufacturing Lexus Toyota coronavirus chip shortage