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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Australia may offer money to keep Toyota making cars there

In the wake of last month's announcement that Ford will cease automotive and engine production in Australia after 2016, many are wondering what the country's other automakers will do. Holden has already confirmed it will stay the course despite Ford's exit.
Much of the GM subsidiary's reason for sticking around has to do with a deal made last year between Holden and the Australian government. In order to secure a GM investment of $1 billion and a commitment to keep manufacturing in Australia through 2022, the government threw in an extra $215 million. According to Australia's Minister for Innovation and Industry, Greg Combet, the government is now in talks with Toyota for a similar deal.
Toyota operates one plant in Australia, the Altona manufacturing and engine plant in Victoria. The facility produces the Camry, Camry Hybrid and Australasia-only Aurion for both the local market and export. The report from GoAuto indicates that negotiations with the Australian government would include adding production of a third, all-new model at Altona, possibly the new RAV4, because it shares many parts with the Camry.

Porsche takes 2016 Le Mans win on last lap, Ford grabs class victory

So far, only one Japanese manufacturer has won the 24 Hours of Le Mans endurance race. That carmaker was Mazda exactly 25 years ago with the legendary, rotary-engined 787B. This year, Toyota was amazingly close to winning with their TS 050 car, piloted by Kazuki Nakajima, and it all ended in tears on the last lap. The Toyota ran smoothly for almost 24 hours, but to lose power and stall on the pit straight with five minutes to go is nothing short of catastrophic. Still, the #5 car was able to be restarted and limped across the finish line for 45th place. Toyota's #6 car had its own set of issues, as the car gained bodywork damage and also veered off track in the hands of Kamui Kobayashi. Driven to second place, the Toyota #6 passed the finish line driven by Stephane Sarrazin. For Porsche, the win with the #2 919 Hybrid was the 18th constructor title at Le Mans 24 Hours. The car was driven by Romain Dumas, Neel Jani and Marc Lieb, and it proved to be more reliable than the #1 919 with Timo Bernhard, Mark Webber and Brendon Hartley behind the wheel. The #2 Porsche and the #5 Toyota battled for the lead throughout the day. Had the Toyota not broken down, Audi would have missed a podium finish for the first time in 18 years - a great run was ruined this year by turbo trouble in the #7 R18 e-tron Quattro driven by Lotterer-Treluyer-Fassler, and the third place was taken by the #8 Audi with Lucas Di Grassi driving. Winners #LeMans24 #919Hybrid @Porsche_Team @neeljani @LiebMarc @RomainDumas but kudos to @Toyota_Hybrid team pic.twitter.com/TLRuwuSTzx — Porsche GB (@PorscheGB) June 19, 2016 ??? #LeMans24 pic.twitter.com/zUkBbA65RK — Peter Leung (@BaronVonClutch) June 19, 2016 In the GTE Pro Class, Ford had reason to celebrate: the #68 Ford GT campaigned by Chip Ganassi Racing took a class win 50 years after Ford's 1-2-3 GT40 Le Mans win in 1966. 50 years to the day following the '66 Le Mans 1-2-3, the No. 68 #FordGT has won the GTE Pro Class at #LeMans24 pic.twitter.com/jkMLuWlEYm — Ford Performance (@FordPerformance) June 19, 2016 For the full list of official results, click here.