2009 Toyota Avalon on 2040-cars

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2014 Toyota 4Runner

I recently took the redesigned 2014 Toyota 4Runner for a muddy romp in Pennsylvania. While the mechanical bits and pieces beneath the body-on-frame SUV trudge forward into the new model year with very few tweaks, the truck "receives a rugged new exterior design and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value," says the automaker.
A quick visual scan of the 4Runner reveals a new front end with a more "aggressive" and "muscular" appearance (yes, I'm quoting Toyota) that includes new headlights, grille and hood scoop. A roof rack is now standard across all trims, too. While SR5 and Trail grades have a bland color-keyed grille insert that gives the face a monochromatic appearance, the range-topping Limited (shown above and in our gallery) snarls with a silver-plated chin that gives it a bit more character.
New soft-touch surfaces within the cabin provide a more upscale environment and a bright new Optitron instrument panel improves readability and functionality. As before, the SR5 and Trail models arrive with fabric upholstery or optional Softex seats (synthetic leather). Genuine hides are reserved for the Limited trim, which is also fitted with Toyota's unique X-REAS (X-Relative Absorber System) automatic suspension system as standard equipment.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Recharge Wrap-up: Renault-Nissan hits 250,000 EVs, will the next Toyota Prius be an SUV?

Will the next Toyota Prius be an SUV? Mazda and Toyota recently reached an agreement to share powertrain technologies, which will help Mazda comply with California's tightening ZEV restrictions with a plug-in vehicle. On the flip side, Toyota will have access Mazda's Skyactiv diesel powertrain, which a source tells Motoring will be used in an SUV based on the Toyota Prius (and, as Hybrid Cars suggests, on the Toyota C-HR concept). Interestingly, the collaboration will also give Mazda access to Toyota's fuel cell technology, which could mean more hydrogen powered cars on the road and the subsequent expansion of hydrogen fueling infrastructure. Could it also make way for a long-awaited hydrogen powered rotary-engine sports car from Mazda? Read more at Motoring. Samsung SDI unveiled two new lithium-ion stationary batteries at Intersolar Europe. In doing so, Samsung throws its hat in the ring with the likes of automakers Tesla and Mercedes-Benz, using knowledge from electric vehicle batteries in the arena of home solar energy storage. In addition to its 3.6-kWh battery, its new 5.5-kWh and 8.0-kWh batteries offer storage solutions at a larger, more practical scale for solar customers. Called the All-in-One, the battery system, borrowed from electric vehicles, is made up of a photovoltaic inverter, battery PCS and lithium-ion battery, and promises efficiency, compactness, fast installation and an affordable price. Read more from Samsung SDI. The Renault-Nissan Alliance has sold its 250,000th electric vehicle. The quarter-millionth EV was a white Renault Zoe sold to a French computer engineer from Bordeaux named Yves Nivelle. While he credits a government program offering a ˆ10,000 rebate for EV buyers trading in an older diesel vehicle for helping him make the decision to pull the trigger on the new Zoe, "I have to say, I was convinced the first time I drove the car. It's a real pleasure to drive and it feels good to do my part for the environment," says Nivelle. The Alliance had sold around 31,600 EVs from January to May this year, up 15 percent from the first five months of 2014. See the video above, and read more in the press release below. Renault-Nissan Alliance sells its 250,000th electric vehicle • Historic EV milestone reached in early June • Alliance sells half of all EVs globally • EV sales up nearly 15 percent through May vs.