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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota reveals updated TS040 Hybrid LMP1 for 2015 [w/videos]

Toyota has yet to defeat Audi at Le Mans. In fact, nobody has in the past fifteen years except for Peugeot (which won in 2009) and Audi's own sister company Bentley (which took the checkered flag in 2003). But Toyota did win the broader FIA World Endurance Championship last season, beating its German rivals in five out of eight rounds. That means the Japanese automaker is returning to top-level endurance racing this season as the reigning champions, and this is the car with which it aims to defend its title. The 2015 Toyota TS040 Hybrid is closely based on last year's winning version, but has been updated to comply with the latest tweaks to the regulations. A new crash structure meant redesigning the front end, the aerodynamics package has been thoroughly revised, the suspension reconfigured and extra weight has been cut. All told, Toyota says it redesigned 80 percent of the parts on board. Each team running a hybrid prototype has an array of choices over what combination of internal-combustion and electric boost it will run, but Toyota opted to stay in the 6MJ category for 2015, the electric boost working in tandem with the 3.7-liter V8 to give the TS040 a combined output of over 1,000 horsepower. The team also developed two aero kits: one for high-speed circuits like La Sarthe that warrant reduced drag, and the other for tighter tracks requiring increased downforce. The revised TS040 has already undergone over 15,000 miles of testing in southern Europe over the winter. But the real test will come at Silverstone in two weeks for the opening round of the 2015 championship when it will have to fend off a two-pronged German assault from both Audi and Porsche ahead of the headline event at Le Mans in June. We'll be watching to see who comes out on top this year, but for now you can watch footage of Toyota's latest in the pair of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mar. 26, 2015 A New Era for the World Champions Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014 season, which saw Anthony Davidson and Sebastien Buemi also win the drivers' title.

Hydrogen stations that don't work putting a dent in H2 lifestyle

Hydrogen is the most plentiful element in the universe, but it's not abundant enough for some hydrogen fuel-cell vehicle drivers. Southern California lessees of models such as the Hyundai Tucson Fuel Cell SUV are taking to Facebook to voice their complaints about out-of-order fuel cell stations, Green Car Reports says. In many cases, the lack of hydrogen supply has made the cars effectively undriveable. For Tucson Fuel Cell owners, the hydrogen is supposed to be free and unlimited, but Hyundai doesn't manage the stations. One Orange County lessee of a Tucson fuel-cell vehicle hasn't driven the car for over a month because the trio of nearby stations are out of commission. Additionally, some of the stations that do work can only provide about a half-tank worth of hydrogen, once again putting a crimp the driving range of the hydrogen car. California is home to 10 of the dozen public hydrogen refueling stations in the country (there's one each in Connecticut and South Carolina), according to US Department of Energy figures. These sorts of challenges can't help Hyundai's hydrogen efforts. Last month, it was reported that Hyundai has sold fewer than 300 fuel cell vehicles worldwide during the past three years, including about 70 through the first five months of this year. The South Korea-based automaker has said it wants to sell 1,000 fuel-cell vehicles globally by the end of 2015. Fuel-cell drivers and advocates alike are hoping that Toyota will change the game when its Mirai hydrogen vehicles start hitting California roads later this year. Toyota confirmed in May that Mirai US sales would start in October in eight California dealerships. The Northeast is on tap for 2016. Related Video: