2005 Toyota Avalon Limited Sedan 4-door 3.5l Blizzard Pearl Navigation Laser Crz on 2040-cars

Auto blog

Midsize Sedan Comparison | Honda Accord vs. Toyota Camry vs. Mazda6

The rumors of the midsize sedan's death have been greatly exaggerated. The 2018 Honda Accord and 2018 Toyota Camry together moved more than 262,000 units through May of this year, which is still a ton of cars. Then again, both are down year-over-year despite being completely, and quite impressively, redesigned for 2018. So yes, the midsize sedan's grip on family transportation is weakening. Ford certainly thinks so, yet this change in consumer preferences comes at a time when the current crop of sedans is sensational. They're bigger and more powerful, yet also more efficient. Safety scores are impeccable. They even look better than ever. So before running out to score one of the bajillion little SUVs flooding the market, why not ponder this trio of midsize sedan all-stars that might actually work better? Over the course of three consecutive weeks we tested the 2018 Camry XSE V6, 2018 Accord Touring 2.0T and the perennial critical-darling 2018 Mazda6 Signature. The latter was thoroughly overhauled and, perhaps as such, bucked the segment trend by actually selling more in June this year. Each was a range-topping trim level with all the bells and whistles, plus the most powerful engine available. Really, you couldn't find cars closer in power, price and feature content. View 57 Photos Performance and fuel economy Toyota bucked the turbocharged trend by sticking with naturally aspirated engines for the 2018 Camry, and when it comes to its 3.5-liter V6, it's sure hard to argue with that decision. For starters, it produces 301 horsepower. Let that sink in for a moment. A 301-hp Toyota Camry. That crushes the others, while its 267 pound-feet of torque is only 6 less than the Accord. This is a strong, smooth engine that only gets better when you realize it matches the 26-mpg combined fuel economy of the others. Honda, meanwhile, followed the masses by switching to a turbocharged four-cylinder for the Accord's engine upgrade (and its base engine, for that matter). Though its 252 hp is considerably down on the Camry and its 271 lb-ft is only a smidgen more, the Accord's torque arrives earlier in the rev range without feeling overtly turbocharged. It also has 143 fewer pounds to contend with. When wrung out, this new 2.0-liter belts out a beautiful, typically Honda song made possible by the smart 10-speed automatic (the base 1.5-liter is paired to a CVT that results in more drone than mechanical music) that thankfully doesn't draw much attention to itself.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.