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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

5 highlights from the 2018 Petersen Automotive Museum Auction

From the avant garde exterior design to the collection of vehicles between the walls, the Petersen Automotive Museum in Los Angeles is one of the coolest car museums in the U.S., and possibly the world. Among several others, the Petersen has two featured exhibits, The Porsche Effect and Legends of L.A. But the museum has a different type of viewing coming up at which you could touch, or even buy, a variety of special vehicles. After hosting its SoCal auction on the coast in Santa Monica for several years, RM Sotheby's has moved the event to the more central location of the museum. In addition to several works of art, the auction which takes place the weekend of December 7, will show several dozens of blue-chip vehicles, chosen by RM Sotheby's 30 car specialists. After sorting through lots that range from microcars to new-age supercars, here are five of the highlights that caught our eyes. 1956 Ferrari 290 MM by Scaglietti Projected Value: $22,000,000-$26,000,000 Without question, this is the crown jewel of the entire show. As the eldest and most experienced of the 11 total Ferrari lots, its estimated value of $26 million is more than five times the values of the other five cars listed below combined. From the jump, Ferrari threw the 290 into the line of fire. Starting its life with a four-cylinder 860 Monza engine and a Tipo 520 chassis, its first race was the Mille Miglia. Peter Collins was behind the wheel and racing photographer Louis Klemantaski was his copilot. Ferrari took the top five spots in the race, with this car, chassis No. 0628, finishing second. It went on to see multiple races and took on multiple forms, including a V12 swap at one point. After switching through the hands of multiple owners, it was sent to Ferrari Classiche in Maranello, where it was restored to its form at the time of the 1957 12 Hours of Sebring. It retains its original chassis, original bodywork, and original transmission, and houses the V12 from its 290 MM spec. The restoration was completed in 2015, and the car remains in incredible shape today. 1971 Lamborghini Miura P400 SV by Bertone Projected Value: $2,100,000-$2,500,000 Simply put, the Miura is one of the most significant supercars, and therefore one of the most important cars, of all time. Its two-seat, mid-engined configuration seismically shifted what a performance could and should look like, and its V12 gave it the power to be the fastest car in the world when it debuted.

Recharge Wrap-up: TRD Toyota Prius, new Hyundai Tucson Fuel Cell dealer

A new study predicts that biofuels capacity will grow to 61 billion gallons per year by 2018. The findings from Lux Research also suggest that biodiesel and ethanol will make up 96 percent (about 5.76 billion gallons) of that. Sixty-four percent of biofuels will come from the Americas, led by the US and Brazil, but with Colombia and Argentina emerging as important producers. Other large emerging producers are China, Indonesia, and Thailand in Asia, and Portugal, Poland, and France in Europe. A large share of next-generation biofuels are expected to come from waste oils. Read more at Domestic Fuel. Images of Toyota Racing Development equipment for the 2016 Prius have leaked. The images show what are likely cosmetic upgrades for the JDM version of the hybrid, including a rear spoiler, front spoiler lip, extended side skirts and a selection of wheels ranging from 15 to 18 inches. Also shown are LED daytime running lights and a dual-tip, centrally mounted exhaust. Expect to see the official reveal of the TRD Prius at the Tokyo Motor Show, where there will surely be more details about the add-ons, including the possibility of some interior features. See the leaked images and read more at Motor1. A fourth Hyundai dealer in southern California now sells the Tucson Fuel Cell. Keyes Hyundai in northern Los Angeles has met the requirements to sell the hydrogen-powered CUV. So far, Hyundai has delivered more than 75 Tucson Fuel Cell vehicles, which have logged almost 700,000 miles on southern California roads. "Keyes Hyundai is thrilled to be added as a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says David Kohan, the dealership's general manager. "Our location in the northern Los Angeles region makes it even more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions." The other qualified dealerships are located in Anaheim, Carson and Tustin. Read more in the press release below. Keyes Hyundai In Los Angeles Added To Growing Collection Of Hyundai Tucson Fuel Cell Dealers Keyes Hyundai Joins Tustin Hyundai, Win Hyundai in Carson and Hardin Hyundai in Anaheim as a Qualified Hydrogen Fuel Cell Dealer LOS ANGELES, Sept. 22, 2015 /PRNewswire/ -- Keyes Hyundai in Los Angeles became the fourth qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle today. Hyundai is the only manufacturer in the U.S.