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Toyota gives a free RAV4 to 50-millionth customer [w/video]

Not surprisingly, the 50-millionth Toyota product sold in the US was a Camry, but Toyota had a big surprise in store for Michael Dee, the buyer of said milestone vehicle. Toyota group vice president Bill Fay showed up at Dee's house to not only personally thank him for the purchase, but also completely paid off that brand new Camry, presenting the owner with a clear title.
But that wasn't all. As you can tell from the image above, Fay had one more trick up his sleeve. The group VP brought along a brand new 2013 Toyota RAV4, which was also presented to Dee in appreciation. The best part is that Dee's genuine amazement was all caught on video, which is posted below.

Subaru ends orders for BRZ in Japan as production winds down

Production of the Subaru BRZ has ceased, marking the end of an eight-year run for the small enthusiast car. The final examples have rolled off of the assembly line ahead of what is expected to be a brief hiatus before the introduction of its successor.  The wind-down of the current BRZ and Toyota GT86 should come as no surprise; Subaru even announced a "Final Edition" BRZ for the German market earlier this year. British outlet Autocar reports that Subaru's production partner, Toyota, is still taking orders for its version of the jointly developed sports coupe, though an announcement regarding its wind-down is expected to be forthcoming.  The timing is especially tricky for potential buyers in Japan who may be looking to snag the rear-wheel-drive sports coupe, as they are limited to whatever remains in dealer inventories. According to Subaru's Japanese BRZ landing page, there may not be a ton of options for shoppers still in the market.  "We have finished accepting orders for build-to-order manufacturing of the models listed," the translated page says. "Due to stock availability at retailers, we may not be able to meet customer requests for body colors and options . Please contact your dealer for more information." We don't yet know for certain when Toyota and Subaru will announce their plans for the next-generation GT86 and BRZ, which were first introduced eight years ago. Rumors have suggested that they could be powered by a turbocharged four-cylinder producing approximately 250 horsepower, which would be a healthy bump from the existing cars' 197-horsepower outputs.  The next-generation car is expected to ride on a new joint platform, and may ditch the current generation's boxer engine in favor of a more traditional inline layout. Despite hints that Toyota wants its next GT86 to "surpass" the Supra, it's unlikely that an affordable sports coupe will infringe too drastically on the more-expensive halo car's performance turf.  Related Video:    

Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.