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Toyota issues multiple recalls for 6.4 million vehicles worldwide

It looks like 2014 may go down as the year of recalls. We were already at a record pace, and now it seems Toyota is recalling 6.39 million vehicles worldwide, including about 30 of its models for a variety of problems. None of the faults have caused any injuries or fatalities, but there have been two reports of fires caused by a defective engine starter motor.
Toyota's numbers show 1.772 million vehicles being recalled in the US, but that includes some overlap because the Yaris is being repaired for multiple faults. According to The Detroit News, there are 2.36 million affected models in all of north North America, 1.09 million in Japan and 810,000 in Europe, plus smaller numbers in other regions.
Among the vehicles recalled in the US are 1.3 million units of the 2009-2010 Corolla, Matrix and Tacoma, the 2008-2010 Highlander, the 2006-2008 Rav4 and 2006-2010 Yaris. The problem is that the driver's airbag module is attached via a spiral electrical cable. The connections on the cable can be damaged when the steering wheel is turned, which deactivates the airbag and causes the airbag warning light to come on. Toyota is replacing the cable with an improved part, but it's still making preparations to begin the repair. The company is sending affected owners notifications in the mail. According to The Detroit News, an unspecified number of Pontiac Vibe vehicles are also included in this recall because it shares the part with the Matrix.

Recharge Wrap-up: Toyota allowed to inspect own hydrogen tanks, Telsa tour reveals expansion

Japan's Ministry of Economy, Trade and Ministry has certified Toyota to self-inspect its high-pressure hydrogen tanks. The approval allows more freedom in production timing, as outside inspectors previously had to be on site during the manufacture of hydrogen tanks for vehicle prototypes. Toyota has passed the stringent standards to become a registered manufacturer of the 700-bar hydrogen tanks, which the company will use in its upcoming fuel cell vehicle (FCV). With the improved efficiency this certification allows in the manufacturing process, Toyota believes it will help to lower the cost of the FCV. Read more in the press release below. A look inside Telsa's fremont Factory shows thriving activity and increased capacity. Analyst Trip Chowdhry, in a rare tour of the factory, describes a bustling facility capable of producing the Model X and Model III alongside the Model S. A part of the floor labeled "Driver Assist" suggests to Teslarati that Tesla is researching a self-driving car. Chowdhry reports that the factory lobby was "busy with European suppliers and Asian suppliers." He also found an energized workforce and culture similar to Silicon Valley startups. Read more at International Business Times. Mahindra has introduced a premium version of the e2o electric car, made in partnership with Reva. The car features a range of almost 75 miles, power steering, infotainment, rear-view parking camera, driver information display and an emergency power reserve feature, called REVive, offering an extra five miles of range activated through a smartphone. Mahindra also launched a program called "Goodbye Fuel, Hello Electric" in which customers pay to use the e2o by the mile. Learn more at The Indian Express. Toyota Approved to Self-inspect and Manufacture Hydrogen Tanks for FCVs Toyota City, Japan, August 29, 2014-Toyota Motor Corporation has received approval from Japan's Ministry of Economy, Trade and Industry (METI) to self-inspect and manufacture high-pressure hydrogen tanks for fuel cell vehicles (FCVs). This makes Toyota the first company to become a registered manufacturer of 70 MPa (700 bar) hydrogen tanks under Japan's High Pressure Gas Safety Act, revised in 1997 by METI. Toyota will now be able to increase the efficiency of the process of manufacturing safe high-pressure hydrogen tanks that ensure customer confidence.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.