Auto blog

Toyota launches Pixis Space; first kei cars are Daihatsus in drag

Toyota has announced that it will unveil its first-ever kei car to be sold under its recently launched Pixis sub-brand. The vehicle, called the Pixis Space, will make its official debut in late September. Based on the Daihatsu Move Conte, the Pixis Space will be sold at Toyota dealerships through what the automakers calls "Pixis stations." Yes, seriously.
After Toyota's version of the Daihatsu Move Conte makes its debut, the Japanese automaker will launch a Pixis-badged Daihatsu Hijet truck and microvan in December. By the end of 2012, Toyota says it will launch a Pixis version of the upcoming Daihatsu e:S - a vehicle that returns 70.6 miles per gallon (U.S.) as measured under Japan's JC08 test cycle.
In case you weren't aware, Daihatsu - Japan's oldest manufacturer of automobiles - operates under the control of Toyota. In other words, these Pixis machines are simply badge engineering at the kei level.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota bringing sextet of retro-liveried GT86s to Goodwood [w/poll]

Automakers and the teams that race their products switch liveries all the time. From time to time you might see them revive a classic color scheme from their history, like Lotus has with the JPS black and gold, or Nissan did most recently with one of the GT-R LM Nismo prototypes it's bringing to Le Mans this year. But Toyota is going a step further. At the upcoming Goodwood Festival of Speed later this month, the Japanese automaker isn't just showcasing one new car with a throwback livery – it's bringing six. They're all based on the GT86 (which we know as the Scion FR-S), and each pays tribute to an iconic racing car from Toyota's history. The yellow and green one pays tribute to the Yatabe Speed Trial 2000GT from 1966. There's another decked out in white and blue in tribute to the 2000GT that Carroll Shelby showcased in the US back in '68. The red one with the black hood pays homage to Ove Andersson's rally-spec '72 Celica. Another one in red with yellow stripes harks back to the IMSA-spec Celica from the mid-80s. There's the Castrol livery from the Group A rally-spec Celica GT-Four, and finally a tigerskin-effect livery derived from the Esso Ultron scheme from Japan's own touring car championship. In addition to the special vinyl wraps and decals, each of the sports cars features throwback wheels, a stainless steel exhaust and a lowered suspension. But of course it's the livery that makes them special, and you'll want to check them all out in the extensive high-resolution image gallery above and cast your vote in the poll below. GT86 PAYS TRIBUTE TO ITS HERITAGE WITH CLASSIC TOYOTA LIVERIES Visual celebration of decades of sporting design and engineering excellence at the Goodwood Festival of Speed - Fleet of six GT86 coupes finished in one-off classic liveries celebrating great Toyota race and rally cars of the past - Classic look captured in vinyl wraps and decals plus lowered springs, stainless steel exhaust and retro-styled wheels - Cars available for public drives in the Goodwood Festival of Speed's Moving Motor Show on 25 June, then on static display supporting the GT86 Drift Experience at Goodwood's race circuit Many of the qualities that make the GT86 an exceptional modern sports car are rooted in generations of classic performance Toyotas, from its great handling to its timeless, low-slung styling.