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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

NHTSA rebuffs 'best ever' crash test claim by Tesla [w/video]

In response to Tesla's claim that the Model S is the safest car ever tested, the National Highway Traffic Safety Administration has released a statement clearing up how it rates cars. While not denying that the Model S is a very safe car, the agency said that its rating system is only between one and five stars - nothing higher and nothing lower.
This means that, unlike honors classes in college and high school, there is no way to score above the highest rating, and Tesla says that it received a 5.4-star rating (although there is no indication where it got this information). Also, NHTSA made no mention of any broken equipment it suffered while testing the Model S; another claim made by Tesla. Scroll down for the Model S crash video courtesy of ABC News as well as NHTSA's brief statement.

Tesla tidbits: Roadster getting 'exciting' upgrade in 2014

It's been quite a while since we've had news about the Tesla Roadster. The original Tesla electric vehicle hasn't been sold in the US for years and we're in a quiet period before the next-generation shows its face. We were fine with the status quo – it's not like Tesla Motors isn't keeping busy with other projects in the meantime – but something that CEO Elon Musk said during the annual shareholder meeting caught our eye this week: the Roadster will get some sort of update before the end of the year. Details were obviously not disclosed, but Musk did say that something cool is coming: We are planning on I think a fairly exciting upgrade to the Roadster. I'm hoping we can get it done later this year. I did say it would be this year and ... yes, we will get it done this year. ... So, we're going to do something cool with Roadster before the end of this year. Anyone want to guess what this upgrade might be? We know that Roadster batteries are performing better than expected, so we're going to discount that possibility that these older EVs will be made compatible with Tesla's Supercharger technology. But Musk did say at the meeting that this tech is available to other automakers, if they could somehow make an EV that can handle the Supercharger's 135-kW output (a number that Tesla hopes to increase in the future): There is no other electric car that can accept anything close to 135 kilowatts. We are more than happy to have other manufacturers do this. And I've said this publicly on a few occasions. No one's approached us and said they'd like to use it. We are happy to have them do so. They just have to contribute to the capital cost, so figure out what percentage of the time are their cars using the Supercharger network and then they can make a contribution proportionate to their customer usage of the Supercharger network. So, we're very open to such a thing. Musk also confirmed he is open to remaining at Tesla for another half decade or so, until at least when the company's lower-cost, third-generation car gets to "volume production." He said that's maybe four or five years away and that there is "a lot of time" to figure out who will replace him when he does finally step down. We know the car is not going to be the Model E (thanks to Ford's trademark, Musk said) and that the company's targets are for it to cost around $35,000 before incentives and have a range of more than 200 miles.