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Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Is Tesla's next project an F-150 competitor? [w/poll]

What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.

Panasonic not sure about Tesla Gigafactory commitment; Texas dealers wary, too

Just about the entire US southwest is ready to jump into the financial bed with Tesla Motors as the electric-vehicle maker looks for a place to put its massive "gigafactory." But lithium-ion battery maker Panasonic? Not so much, says Bloomberg News. Panasonic President Kazuhiro Tsuga spoke to a group of reporters in Tokyo and said he strategically understood the need for Tesla to go large-scale with its factory production, especially as it prepares to debut an SUV as well as a model that will be priced at about half of what a Model S costs. But, he added cautiously, there will be significant risk involved in the investment and his company hasn't committed to its involvement just yet. Texas dealers are already sounding the alarm against changing franchise laws to woo the battery plant. Panasonic or not, Tesla is taking the "go big or go home" approach to a factory that it says will cost about $5 billion ($2 billion already committed from Tesla itself) and may support 6,500 jobs. That latter point has states such as Arizona, Nevada, New Mexico and Texas tripping over themselves to figure out the financial incentives necessary to be the further production base for California-based Tesla. Texas auto dealers are already sounding the alarm against changing the state's franchise laws to woo the automaker's battery plant. An open letter sent by the Texas Automobile Dealers Association says it does not believe, "that economic development efforts to bring any business to Texas should in any way be connected to changing established laws in Texas for the singular benefit of any one company. ... We believe this sets a bad precedent for future economic development efforts by linking them to special interest changes in law." Last fall, Tesla expanded its battery-production agreement with Panasonic, saying at the time that Panasonic would provide almost 2 million automotive-grade battery cells for the Model S and Model X during the next four years.