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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Suzuki Jimny LCV is a bare-bones two-seater

The Suzuki Jimny is a truly versatile vehicle, and we don't just mean in its prodigious off-road capabilities. Turns out, the compact 4x4 can be configured in a variety of ways to skirt the road tax rules and enthusiast demands of various markets, making it an even more desirable proposition for a budget four-wheeler. The latest variant arrives in the form of the Jimny LCV for the U.K. market. That stands for Light Commercial Vehicle, and as such it's not subject to the same strict emissions rules as passenger cars. It also means that it doesn't come with any rear seats, expanding the cargo area to just a hair over 30 cubic feet. In fact, the U.K.'s emissions laws were so strict, Suzuki was forced to take the Jimny off the market in early 2020. After a year's hiatus, this workaround was the only way to bring the popular SUV back to old Blighty. There's only one trim level to the Jimny LCV. It comes with solid colors, but you can order metallic or two-tone paint for an extra charge, its only option. As with most LCVs, there's a safety partition separating the cargo from the front seats. Compared to the passenger version with all seats folded flat, there's an extra 1.2 cubic feet of hauling space. The Jimny LCV might just be the latest version, but it's not the only one. There's already a narrow-body and small displacement version to qualify it as a kei car in its native Japan. Also, there's the recently announced Jimny Lite to serve as a blank canvas for enthusiasts who want to build their own rig. Like the Jimny Lite, the Jimny LCV comes with analog climate controls as opposed to digital, a traditional stereo in place of a touchscreen, halogen headlights instead of LED, 15-inch steel wheels instead of aluminum and a five-speed manual as the only transmission option. It differs from the cost-saving Lite, however, in that the LCV retains its fog lamps. Of course, it the LCV still retains the things that make it a great off-roader, including the ladder-frame construction, solid front and rear axles, and low-range gearing. In essence, it's a wink to true enthusiasts who missed their chance to get a Jimny prior to 2020. Suzuki U.K. says that it will be "available in very limited numbers" for 2021. So, if you live there and want a new Jimny, the four-wheeling gods have given you a rare second chance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.