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Junkyard Gem: 2005 Suzuki Verona

The ways of the far-flung GM Empire could be mysterious, a couple of decades back, especially when Daewoo and/or Suzuki were involved. After The General's (relative) success selling the Daewoo LeMans with Pontiac badges here, Daewoo decided to bring three models to the United States with its own badging: the Lanos, Nubira and Leganza. Unfortunately for that effort, Daewoo's CEO fled South Korea to evade embezzlement and fraud charges just as the first models hit American showrooms in 1999, and the company went bankrupt soon after. The last year for the trio of Daewoo-badged models here was 2002… but we weren't done with those cars yet! Today's Junkyard Gem is an example of the next-generation Leganza, found in a Denver-area self-service wrecking yard recently. GM began selling Suzuki cars in North America with the Chevrolet Sprint (aka Suzuki Cultus) in 1985. The following year, Suzuki began importing the Jimny with Suzuki Samurai badging. Many Suzukis followed over the next quarter-century, with Chevrolet, Geo and Suzuki branding applied along the way. Since GM bought all of Daewoo's car-building operations during the chaos of the early 2000s, it made sense to keep selling the descendants of the three Daewoo models that had been offered here. They'd have made sense as Geos, but the Geo brand got the axe after 1997. Saturn? For Opels, sure, but not Daewoos. Isuzu had gone all-truck here after the final Styluses and Storms left the showrooms as 1993 models (though the Honda Odyssey was sold here with Isuzu emblems), so that was out. So, Chevrolet and Suzuki got the honors. The next-generation Daewoo Lanos subcompact became the Chevrolet Aveo, the next-generation Daewoo Nubira compact became the Suzuki Reno, and the next-generation Daewoo Leganza midsize sedan became the Suzuki Verona. The Verona was available for just the 2004 through 2006 model years. Note that the dealership decal features the Pets.com Sock Puppet. That's because the now-defunct 1-800-Bar-None company bought the rights to the Sock Puppet in 2002 (two years after Pets.com went kerblooey as the highest-profile casualty of the Dot-Com Crash) and used it in their advertising. All Leganzas had four-cylinder engines driving the front wheels, but the Verona got this very unusual longitudinally-mounted straight-six rig. It thus joins the Volvo S80 in the elite club for this powertrain setup.

American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.