1988 4x4 Samurai on 2040-cars

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Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki previews new S-Cross compact CUV ahead of Paris debut

Despite having one heck of a lackluster presence here in the United States, Suzuki still manages to do well in other markets. That in mind, the automaker continually releases new products and concept cars at international auto shows that aren't destined for U.S. consumption, but this might not be one of those times.
The aging SX4 crossover is in need of replacement, and if Suzuki is still committed to selling passenger cars in the States, something fresh like this S-Cross concept could be just the ticket. Suzuki has, after all, confirmed that the S-Cross will eventually make its way into production.
We have no other details to divulge about the S-Cross, except that it's a small crossover concept and that it will make its public debut at the Paris Motor Show in September. Suzuki says that the S-Cross has a "Emotion x Quality x Aerodynamics" design theme that uses "distinctive dynamic lines that start on the front bumper, sweep across the doors, and continue to the rear of the body." No offense, Suzuki, but we've heard that before.