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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2018 Subaru Impreza price increase just $100

Subaru announced pricing on the 2018 Impreza sedan and five-door. The model was all-new for 2017, riding on a new platform with new sheetmetal and interior. Since there weren't any changes for 2018, prices only jumped by $100 over the 2017 model. As with nearly all Subarus, the 2018 Impreza comes with standard all-wheel drive and a flat-four engine. 2018 models will hit dealerships sometime this fall. The Impreza-based 2018 Subaru Crosstrek starts at just a few thousand more. The Impreza will be offered in 2.0i base, Premium, Sport, and Limited trim levels. All models come with a 2.0-liter naturally aspirated flat-four making 152 horsepower and 145 lb-ft of torque. Power is sent through either a five-speed manual or a CVT. In an attempt to alleviate some complaints about CVTs, Subaru says pre-selected gear ratios will mimic a seven-speed automatic. The 2.0i base starts at $19,355 for the sedan and $19,855 for the hatchback. Standard equipment includes a 6.5-inch touchscreen with both Apple CarPlay and Android Auto, power windows, power locks, power door mirrors, a tilting and telescoping steering wheel, and carpeted floor mats. The CVT option is $1,000. The 2018 Impreza Premium starts at $22,155 for the sedan and $22,255 for the five-door and only comes equipped with a CVT. It builds on the 2.0i base model, adding automatic headlights, 16-inch alloy wheels, and the all-weather package with heated front seats, windshield, and exterior mirrors. Impreza Premium five-door models come with permanent roof rails. A moonroof and some driver assistance features like blind-spot monitoring and cross-traffic alert are available on the Premium. The Impreza Sport starts at $22,955 with a manual and $23,755 with a CVT, with the five-door starting at $23,455 and $24,255 respectively. Like the Premium, the Sport builds on the model below it. As the name implies, the Sport is intended to have a fun-to-drive demeanor. It gets stiffer suspension, active torque vectoring, 18-inch wheels, and an STI shifter on the five-speed model. It gets LED daytime running lights, a black grille, body-color rocker panels, and turn signal side mirrors. The sedan gets a rear spoiler while the five-door gets unique black trim. Inside, the Impreza Sport comes with black upholstery with red stitching. That same red color accents the steering wheel, shifter, instrument panel, and door trim. The trim also gets different gauges than the other models.

We're going to drive Subarus through Patagonia

Later this month, Chris McGraw and I are going on an adventure. We're heading to South America with Subaru to drive cars through the wilderness, including the gorgeous landscape of Patagonia. It'll sort of be like that Top Gear episode, just without, you know, all the bad stuff (we hope). Since this is truly a once-in-a-lifetime opportunity, we're doing a huge blowout of coverage, and we want to bring you along for the ride. From February 16-21, we'll be posting video updates and a ton of social media coverage, so be sure to watch the Autoblog site as well as our YouTube, Facebook, Instagram, and Twitter feeds for all of the latest sights and sounds from our amazing trip. Of course, we'll have a big feature story wrapping the whole experience up, after we get back and shake off some of the jet lag. We're stoked, and we hope you're just as excited to virtually come along for the ride. Stay tuned.