2011 Subaru Sti Limited on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Another 'Baby Driver' Subaru WRX goes up for auction

We saw one of the "Baby Driver" Subaru Impreza WRX stunt cars sell last year for nearly $70,000. That was a bit nutty, but now there's another one up for auction, listed on Live Auctioneers. Just like the first, it's a red 2006 WRX Limited with a 2004 STI engine and rear-wheel-drive conversion. This means it has the 2.5-liter boxer engine instead of the 2.0-liter four-cylinder. All of the modifications were done by All Pro Subaru with a total of five cars receiving the special treatment. Beyond those mods, there's an upgraded rear differential, but that's pretty much it. If you've seen "Baby Driver," then you know how pivotal a role this car played in making the movie great. The opening chase scene is the most iconic of the whole movie — we've dropped the video of it in this post if you haven't seen it or just want to watch the awesome driving again. It's such an admirable scene because all the driving stunts are real. No special effects or CGI went into trying to make it any more than what it actually was. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This particular car has a lot of miles on it: 156,477 to be exact. For most Subarus of the WRX variety, this many miles pretty much guarantees you'll be paying for repairs in no time. This being a movie car means it's been driven pretty hard too; just watch the movie and you'll see what it's been through. The bid is sitting at $20,000 now, way less than the $69,100 the first one sold for. As a reference, WRX STIs of the same heritage and similar miles are listed anywhere between $10,000-$20,000. You won't end up buying this car because it's a great value, but rather, to be able to point out to your friends you have "that car" every time you watch the movie. The rear-wheel-drive conversion is pretty sweet too — that makes it more distinctive than it would be otherwise. Related video: Featured Gallery Baby Driver Subaru WRX Celebrities Subaru Auctions Performance Sedan baby driver

A journey to our driving future | Autoblog in Japan

TOKYO — We here at Autoblog recently went to Japan to drive cars, ride trains and talk to people about the past and future of mobility. In 1964, Japan hosted the Summer Olympics. To showcase to the world how far they had come since WWII, Japan launched its latest marvel in mobility, the Shinkansen (or as we call it, the Bullet Train). In 2020, Japan is hosting the Summer Olympics in Tokyo, and this time the nation is prepared to showcase a huge push toward autonomous cars. Green Editor John Beltz Snyder, Senior Producer Christopher McGraw and Associate Producer Alexander Malburg traveled there to get a sense of the country's transportation ecosystem with the 2020 Games on the horizon, and we filmed the experience along the way. In this series of videos, you'll see us try out car features that aren't yet available in the U.S., talk to an expert at Nissan about electric and autonomous mobility, ride the incredibly fast Shinkansen bullet train between Tokyo and Kyoto, pay homage to Soichiro Honda — and Ayrton Senna — at the Honda Collection Hall at Twin Ring Motegi, and see some beautiful and historic sites along the way. Here's what we'll be showcasing from our trip to Japan. Check back here as we update the list with links to all the videos: Driving a Subaru WRX equipped with EyeSight with Touring Assist Reviewing the 2018 Nissan Leaf on the roads of Japan Testing ProPilot Park on the Nissan Leaf Talking with Nicholas Thomas, Nissan's director of electric vehicles How to ride the Shinkansen in Japan (We love trains!) Touring the Honda Collection Hall at Twin Ring Motegi Check out the travelogue video at the top of this page for a taste of what's to come, then join us for a journey to Japan, Autoblog style. Related Video: Auto News Green Honda Nissan Subaru Green Driving Technology Autonomous Vehicles Electric Videos Original Video