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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

2018 Subaru Crosstrek First Drive | Tall in stature, short on power

When the first-generation Subaru XV Crosstrek launched a few years ago, I was skeptical that more ground clearance and fender flares is all it would take to get more buyers. But sell it has. According to Subaru representatives, it's the company's third-best-selling line, and is second in the country for compact and subcompact crossover sales (first is the Jeep Renegade). Most Crosstrek sales are in America - 60 percent of them. So if lifting an Impreza can yield such impressive sales results, it's no surprise that Subaru kept the formula the same for the new Crosstrek. The end product is served well by all the improvements to the new-generation Impreza, while equally hampered by its issues. One of the few ways the Crosstrek is distinct from the Impreza is on the outside. Though the main body is the same, the front and rear bumpers are a little chunkier, and the front grille is different. It also features the tried-and-true addition of black plastic fender flares to signal its crossover and dirt road intentions. Every Crosstrek comes standard with roof rails and alloy wheels with a machined finish and black-painted accents. Those wheels are available in either 17- or 18-inch varieties. The body sits atop a raised suspension that brings ground clearance up to an impressive 8.7 inches over the Impreza's 5.1 inches. That also matches the Jeep Renegade Trailhawk for clearance. The Crosstrek's fresh bod is propelled by the same 2.0-liter flat-four as the Impreza, which, at 152 horsepower, makes four more ponies than the old engine. Torque remains the same at 145 pound-feet. The engine, which Subaru says is 80 percent new, is much less coarse and clattery than its predecessor, letting more of the pleasant boxer engine's rumbling noises through. You'll likely hear those noises plenty, because you'll need to work the car hard to get anywhere. Just as we found in the Impreza, what power the engine makes is all high in the rev band. And even when you're in the meat of it, it still takes an agonizingly long time to get up to speed. There were a number of overtaking episodes on two-lane roads during the test drive, and each was a nerve-wracking experience. Even with the foot to the floor, the Crosstrek took the tortoise's approach to forward momentum, and I was constantly fearful of a hare coming up the other lane. Brutally slow acceleration isn't particularly out of the ordinary in the subcompact and compact crossover class.

Subaru brought back its best rally racing look

Every car has a color combination that suits it best, one that just fits and flatters. For the Subaru WRX STI, it's blue and gold. At the 2019 North American International Auto Show in Detroit, Subaru revealed it is bringing back its iconic motorsports livery for the 2019 season with a modern interpretation of the blue and yellow star cluster graphic, complemented by gold wheels. It also announced it is reorganizing its motorsport division's structuring. The WRX STI has been seen in numerous colorways throughout the years. One of the main patterns last year was a graphic-heavy assortment of gray and white, accented by either yellow, red or blue. But for 2019, Subaru is following its heart and returning to one of the brand's most classic looks. According to Subaru, the colorway is inspired by the World Rally teams of the '90s and '00s. It features WR Blue Pearl and 13-spoke gold wheels. A massive yellow star cluster logo stretches across the front and rear doors and bleeds onto the rear arches. The sweeping comet design starts at the front quarter and across the B-pillar and roof. Furthermore, the red STI logo is seen all over the car, in places such as the front air intake, the roof scoop, and on the rear wing panel. Small dark blue star clusters on the front and rear sides of the car add more texture to the design, as well as bright yellow Subaru and Subaru Motorsports banners. After Subaru's performance division Subaru Technica International celebrated its 30th anniversary last year, Subaru is renaming its motorsports arm. Now aptly called Subaru Motorsports, Subaru plans to expand into more racing divisions, beyond its typical participation. Fans will have to wait a couple of months to see the gorgeous blue, yellow, and gold scheme. Subaru will debut the new car March 15 at Missouri's Rally at the 100 Acre Wood as part of the American Rally Association's 2019 National Championship Series. Related Video: