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2018 Subaru Outback Buying Guide | The original crossover, explained
Fri, Jun 22 2018From outside, the 2018 Outback has a clean look that's similar to the rest of the Subaru range. The front and rear have been reshaped and fitted with new headlights and taillamps. A wide range of new wheel designs are also available, along all trim levels. Overall, it's a slightly more upscale design, which is exactly what you'll find when stepping inside. The dashboard and infotainment system have received a substantial refresh and have a more modern look and feel. Higher-quality materials help give the Outback cabin an overdue upgrade, since the previous model was starting to significantly trail its rivals when it came to interior style and amenities. Mechanically, the 2018 Outback carries on as before, with the same four and six-cylinder engine options, both of which are coupled to standard all-wheel drive and a Continuously Variable Transmission (CVT) across all trim levels. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Subaru Outback, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Outback. Is the 2018 Subaru Outback Safe? The National Highway Traffic Safety Administration gives the 2018 Subaru Outback an overall crash-test rating of five stars. The Outback scored perfect five-star ratings in front and side impact tests, along with a four-star rating for rollover resistance. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, gave the Outback its "Top Safety Pick+" — the highest possible rating. The Outback scored "good" ratings in every crash test. It also earned a good rating for the effectiveness of its headlights, along the ease of use of onboard LATCH anchors for child seats. Ratings may differ for Outbacks from other model years, so be sure to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. At the time of this writing, the 2018 Outback is not subject to any ongoing recalls, according to the NHTSA database. Is the Outback reliable? J.D. Power most recently reviewed initial quality in the 2016 Outback, before the current model year's significant makeover. At the time, it gave the Outback three out of five possible stars for Overall Quality — an "average" score.
Subaru brings back the Barkley dogs in new TV spots
Tue, Jan 23 2018Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent
Toyota to boost its Subaru stake to more than 20%
Fri, Sep 27 2019TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.
