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Should Subaru stay niche or go mainstream? [w/poll]
Sun, 11 Aug 2013
Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.
Are you the Subaru WRX Concept for New York?
Tue, 26 Mar 2013When Subaru dropped a hint about bringing an "all-new performance concept car" to the New York Auto Show this year, we immediately started hoping and praying that a conceptual iteration of the next WRX was in the offing. Looks like that might have paid off. While no official word has yet been written or uttered from Subaru, a French website called Blog Automobile has released a gallery of images that would seem to spill the beans about the WRX Concept.
If the leaked images are correct - and they look awfully complete and well done if they're not - WRX styling is taking a turn for the handsome. The sleek sedan in these images has all of the cues that we've come to expect from our rally-ready Imprezas: a dominating hood scoop and very wide stance with beefy wheels, and seems to miss only the rear wing to fit the perfect WRX stereotype. (And, yes, it should have gold wheels.)
There's no press release to be found, but the source is citing specifications as if it knows what it's talking about. We're told that 275 to 300 horsepower are the likely output of the turbocharged boxer four-cylinder engine, and that brakes with ventilated discs and six-piston calipers are there to haul the all-wheel-drive Scooby down from speed. If our earlier reporting is correct, we might expect to find an electric turbo under that imposing hood, too.
Subaru VIziv GT joins the Gran Turismo Vision clique
Wed, 12 Nov 2014The next vehicle in the Vision Gran Turismo series has poked its nose out as part of a new teaser video and it comes from all-wheel-drive specialists Subaru.
Based on the Viziv Concept, the Viziv GT Vision Gran Turismo gets the same sort of racy treatment that we've seen on the other VGT cars, with big wheels and aggressive body work. The hood is vented and there's a whopper of a rear spoiler in place, based on what we can see in the video. We aren't sure what changes there are to the concept's diesel-hybrid powerplant, although we're sure all the details will leak out eventually.
Until then, take a look at the teaser video and let us know what you think by posting down in Comments.