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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.

2020 Subaru Legacy, Outback earn IIHS safety picks

The redesigned 2020 Subaru Legacy sedan and Outback wagon both earned kudos from the Insurance Institute for Highway Safety, but the news was not equally good for both models. The Legacy sedan walked away with the highest award, Top Safety Pick+. The Outback was one rung down, a Top Safety Pick. Sadly for the Outback, the previous, 2019 model had nabbed the TSP+ score. Why the difference in the Legacy and Outback? In a word: headlights. The IIHS structures their awards around several elements: crash tests, crash-avoidance systems, and headlights. Both Subarus aced their crash tests, earning Good results for the entire battery of tests (small and moderate front overlap on both sides, roof crush, side-impact, and head-restraints). Their standard EyeSight accident-avoidance automated emergency braking systems also performed well, successfully avoiding crashes at 12 and 25 mph, netting Superior ratings. (The pedestrian-detection function similarly earned a Superior rating, although pedestrian detection doesn't count toward the IIHS total score.) Headlights have to earn a Good rating in order for a car to qualify for TSP+; headlights deemed merely Acceptable limit a car to a maximum TSP award. Headlights that are Marginal or lower knock a car out of TSP contention. The Legacy's optional curve-adaptive headlights were deemed Good, while those same headlights in the Outback were only Acceptable, resulting in the different awards for the two models. For both cars, the base headlights also were Acceptable, meaning either model with the standard headlights would be a TSP (except that the IIHS grants a single model only its higher-level award).