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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Autoblog's ultimate holiday rides

Over the hills and through the woods, it's the time of year when many of us visit family and friends for the holidays. But getting there can be a chore. It's cold and snowy across much of the United States, and even if the climate is favorable, the drive to grandmother's house often is not. Think back to holiday road trips of yore: They probably included crying babies, antsy children, hungover adults and frequent bathrooms stops all around. Now, we're all at different life stages here at Autoblog, and the perfect car for one staffer might be as useful as a team of Budweiser Clydesdales to another. Some of us bounce from family event to family event with children and a labrador in tow, while others prefer a quieter, simpler holiday. But whatever the endeavor, we all need wheels. With that in mind, here is the unofficial Autoblog list of the ultimate cars in which to tackle the holiday season. 2015 Ferrari FF To borrow a chestnut from Top Gear presenter James May, "As you'd expect, I've done this properly." That oddly voluptuous ruby bolide in the photo above? It's a 2015 Ferrari FF – all 652 all-wheel-driven horsepower of it. What makes a Ferrari the ideal for holiday time in PaukertLand? My Midwestern winter breaks are wonderful, but they're typically frenetic and slushy, involving a lot of schlepping from house to house and even city to city, not to mention inevitable last-minute runs for forgotten presents and dinner ingredients. Needless to say, a powerful V12 is a welcome ally for such duties. And this one isn't just a friend when the road is clear. The FF has been gifted Ferrari's novel 4RM AWD system, and despite sitting lower to the ground than, say, an SUV, it's a pretty effective tool for real winter driving, especially when outfitted with a set of snow tires. Unlike other Ferraris, it's also a rather practical thing, with legitimate seating for four adults and 15.9 cubic feet of cargo space – that's precisely as much room as a Mercedes E-Class – and you can fold the rear chairs and cram 28.2 cubes-worth of holiday cheer in the back. Okay, so it's far from cheap and fuel economy isn't that great, but who cares? Just drop a paddle-shifted gear or two, bury the throttle and Repeat The Sounding Joy. Ain't the holidays grand? – Chris Paukert Executive Editor 2015 Chevrolet Tahoe My Mom gives out more presents than any other human being I've ever encountered.

2021 Subaru WRX STI to pack 400 horsepower?

The next-generation Subaru WRX STI may boast as much as 400 horsepower from a re-tuned, 2.4L turbocharged boxer engine, making it the most powerful factory STI ever to be offered in America.  Forbes reports that an upgraded version of the engine currently offered in the three-row Subaru Ascent crossover will power the new model, rather than the 2.0-liter unit that powers the current WRX or the 2.5L found in the current STI.   According to the report, which cites an unnamed source close to Subaru, the company's engineers are hard at work beefing up the FA24 turbocharged boxer to coax 400 horses and 361 pound-feet of torque from an engine that currently offers just 260 horsepower and 277 lb-ft of torque in family-hauling tune.  While Subaru has been building high-output WRX and STI models for its home market for decades, this would be the first time a 400-horsepower STI would be offered for sale in the U.S. In fact, it would become the most powerful Subaru sold here, period. That honor currently belongs to the 341-horsepower 2019 STI S209, which is incredibly rare (and correspondingly expensive). It followed closely on the heels of the STI Type RA, which was similarly difficult to obtain, but not nearly as powerful or expensive.  Limited (as its name suggests) to just 209 units, the S209 was offered for only one model year at an eye-watering MSRP of $64,880. Customers are still taking delivery of their cars, as STI's tuning shop can only crank out a small handful per day. If it seems like Subaru has been taking its sweet time introducing a new WRX and STI, that's because development of the hotter models diverged from that of the base Impreza prior to the launch of the latter's latest generation. Subaru considers them independent models, and while they still share platform commonalities, they are no longer treated as a single product line. Current models are still loosely based on the last-generation Impreza, and the best hint we have as to the future of the WRX and STI is the Viziv Performance STI concept, which debuted at the Tokyo Auto Salon back in 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.