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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru offers 50th-anniversary edition versions of all its cars

Subaru is celebrating its 50th year in the U.S., and like so many automakers, its doing so by rolling out some special edition models. What's a bit unique about Subaru's approach is that the anniversary editions are available on every single model in the lineup. That includes Impreza, Crosstrek, Forester, Outback, Legacy, WRX, WRX STI and BRZ. The only exception is the Ascent, which isn't yet on sale in any form. What distinguishes the 50th anniversary edition Subarus are really just cosmetic things. They're all painted in an exclusive "Heritage Blue" and accented with satin chrome trim. Naturally they have "50th Anniversary" badges, too. Inside, they're all equipped with black leather featuring embroidered "50th Anniversary" logos and contrast silver stitching. The seatbelts are also silver. These special Subarus are limited production vehicles. The company will build 1,050 each of the Impreza, Crosstrek, Forester, Outback and Legacy. The WRX, WRX STI, and BRZ will comprise 1,050 cars with 600 WRXs, 250 BRZs and 200 STIs. Every example is also the highest trim level, and models that offer more than one engine will be split such that there will be fewer of the high-horsepower versions. All of the anniversary edition cars are now on sale. View 15 Photos Related Gallery 2018 Subaru 50th Anniversary Editions View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Chicago Auto Show Subaru Coupe Crossover Hatchback SUV Sedan 2018 Chicago Auto Show

Driving the Maserati MC20 and BMW i7 | Autoblog Podcast #802

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. They're amped up about the BMW i7 and Maserati MC 20 they've all been driving. They also opine about the BMW M3 CS and 2024 Ford Mustang. The Japan Mobility Show (formerly Tokyo Motor Show) is coming up, and there have been some interesting reveals and teasers, including the Nissan Hyper Urban and Hyper Adventure concepts, some neat kei car concepts from Daihatsu, a Miata-inspired EV concept from Mazda and an electric sports coupe concept from Subaru. Finally, they discuss the wild situation surround last weekend's Formula 1 Qatar Grand Prix. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #802 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 BMW i7 2023 Maserati MC20 2024 BMW M3 CS 2024 Ford Mustang GT Japan Mobility Show preview Nissan Hyper Urban and Hyper Adventure concepts Daihatsu kei car concepts Possible next-gen Mazda Miata Subaru electric sports car Formula 1 Qatar Grand Prix recap Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Motorsports Podcasts Tokyo Motor Show BMW Ford Maserati Mazda Nissan Subaru