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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2015 Subaru WRX STI photos hit the web early

Wing? Check. WR Blue? Yep. Gold wheels? Aw, yeah. Ladies and gentlemen, meet the 2015 Subaru WRX STI, which has leaked out ahead of its Detroit Auto Show debut, courtesy of Mexican website Terra Autos.
We don't have any firm details to go on, but as we reported earlier, the STI is expected to use a turbocharged, 2.5-liter boxer four producing something like 300 to 305 horsepower and 290 pound-feet of torque. (Note: The standard WRX uses a new, Forester-derived 2.0-liter engine.) Expect the usual host of STI fitments, including a more performance-oriented suspension tune and upgraded brakes, but don't expect a five-door variant - like the WRX, the STI will be a sedan-only affair.
Check out the leaked shots of the new STI in the gallery above, and stay tuned for all of the official details next week.

Subaru Levorg Concept has us dreaming about a WRX wagon

We're not sure what got in the water supply of Subaru's Tokyo Motor Show team, but we like the results. After checking out the Cross Sport Design Concept, which we would love to see as a BRZ shooting brake, Subaru took the wraps off its Levorg Concept. Naming convention aside, the idea of a sport-tuned wagon with a boxer engine is music to our ears.
The design language fits in with recent Subaru products, and the Levorg's face is very similar to the 2015 WRX that was just unveiled across the Pacific Ocean at the LA Auto Show. In terms of its size, though, this concept is roughly the same as the current Outback, only it sits about five inches lower. Power comes from either of a pair of boxer engines: a fuel-efficient 1.6-liter or a 296-horsepower, 2.0-liter. Both engines would be paired to Subaru's Symmetrical all-wheel-drive system.
Subaru says that the Levorg is a thinly veiled version of the production sports tourer that will go on sale (likely in Japan and/or Europe) next spring. Could this mean we could soon see a sporty Legacy wagon in the US? We can only hope. More details about the Levorg are posted in the press release found below.