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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Junkyard Gem: 1980 Subaru 4WD Hatchback

Living in Colorado, where they might as well issue you a Subaru at the state line, I see plenty of worn-out Pleiades-badged cars in the local wrecking yards. Most of them fall into the 15-to-25-year-old age group, but I'll spot the occasional Malaise Era Subaru, from the era when the Leone was sold in North America as, simply, "the Subaru." Here's a 1980 base-level hatchback with the four-wheel-drive option, spotted in a yard just outside of Denver last month. In 1980, the US-market Subaru could be had in three trim levels (STD, DL, and GL), and as a coupe, sedan, hatchback, or wagon (the pickup version was known as the BRAT). This STD hatch is the cheapest possible Subaru available in 1980 with four-wheel-drive, and I'm just disappointed that they didn't put STD badges on the base-level cars. The driver had to choose between front- and four-wheel-drive by hand, using this lever. If you left the car in 4WD for long periods on dry pavement, you'd wear out the tires and/or break something. By 1997, all US-market Subarus had full-time all-wheel-drive, with no driver decisions about driven wheels needed. Subaru offered an automatic transmission and a five-speed-manual for these cars, but just about all buyers of late-1970s/early-1980s Subarus went with the cheaper four-on-the-floor manual. When you see a junkyard car with the keys still present, you can assume that the car ended up here after being totaled by an insurance company or traded in on a new car. A battered 39-year-old Subaru won't get much interest at the sort of auction these cars go to, and so the junkyard ends up being the next stop. The owner's manual was still in the glovebox, and of course I took at home and scanned a few pages (look in the gallery, above, for those scans). The folks at Subaru PR were interested in this book for their archives (they don't have one), so I'll make sure it gets to them soon. Rodent bedding and poop fill the engine compartment, and the employees of this yard marked the car as a hantavirus biohazard. I'd wear a mask if I needed to pull the engine from this car, because hantavirus is a real problem in Colorado and has a scary 35% mortality rate. Speaking of the engine, you're looking at 67 mighty horsepower here. With the car scaling in at about 2,200 pounds empty, drivers needed patience on uphill freeway onramps (actually, they needed patience when driving anywhere). By the standards of Japanese cars of this era, the rust problem doesn't look too bad.

Subaru's STI motorsport arm celebrates 30 years of going fast

The letters W, R and X are often featured on the trunklid of a fast, blue Subaru, but the other important letters for a Subaru are STI – standing for Subaru Tecnica International. The STI motorsport brand brings to mind '90s World Rally Championship victories and Impreza legends such as the wide-bodied 1998 22B, but the division is actually a bit older: STI is celebrating its 30 th anniversary this week. Founded on April 2, 1988, Subaru's STI started out with tuned Legacy sedans. Its first car was a turbocharged Legacy, the RS RA from 1989, available only in a limited 100-unit run of Ceramic White cars, not the 555 Sonic Blue Mica or World Rally Blue that later became almost synonymous with hot Subarus. The RS RA produced 220 horsepower, which was very good for 1989. In January of the same year, three STI-modified Legacy Turbos were used to first break the 50,000 km, then the 100,000 km FIA World Speed Endurance records, with the cars run for 20 consecutive days at Arizona Test Center. The average speed was 138.78 mph, for 447 hours, 44 minutes and 9.887 seconds. That's quite a bit of driving, even in two-hour shifts. The first STI-branded Subaru vehicle was the Japanese-market Legacy STI in 1992, and the Impreza WRX STI followed it two years later. For some time, STI vehicles were the stuff of Gran Turismo gaming for most Subaru enthusiasts, until STI arrived in the United States in 2004. The first U.S.-bound model was the 300-horsepower WRX STI, a Peter Stevens-designed "Blob Eye" facelift of the second-generation Impreza. So far, STI's respectable tally stands at three WRC championships, 47 WRC wins, four Nurburgring endurance wins and a Nordschleife production sedan lap record set last year. Regarding STI's 30th anniversary year's production cars, there will be a limited-edition WRX STI Type RA and a STI-tuned BRZ tS for 2018. View 51 Photos Related Video: