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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Junkyard Gem: 1996 Subaru SVX LSi

Even as Subaru nailed down its position as the world's top maker of sensible all-wheel-drive cars, the company was willing to take a chance with a big, expensive sporty car with science-fiction looks. That car was the SVX, built for the 1992 through 1996 model years. Here's a final-model-year SVX, spotted in a Denver-area self-service wrecking yard. Because I live in Colorado, where just about everyone— myself included— owns at least one Subaru, discarded SVXs aren't so rare in my local wrecking yards. Before today's car, I have photographed this '92, this '93, this '95, and this '96. Unlike their XT and XT6 predecessors, the SVX had no manual transmission option; its big 3.3-liter boxer six engine made too much power for the three-pedal hardware Subaru had on hand. Those four-speed automatics were quite failure-prone, but this car's career was cut short by an ordinary wreck and not a bad slushbox. Subaru didn't make another engine this big until more than a decade later, with the 3.6 in the Tribeca. In 1996, this naturally-aspirated H6 was rated at 230 horsepower. Front-wheel-drive SVXs were available for a few years in the United States, but all of the '96s had all-wheel-drive. With all the horror stories about the transmission failures in these cars, 151,311 miles counts as an impressive mileage figure on an SVX. This car's owner or owners took good care of it. Well-cared-for older cars in wrecking yards often have the original owner's manual inside. Sometimes they even have the original window sticker stashed in the glovebox. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Alcyone SVX (as it was known in its Japanese homeland) featured this dreamlike TV commercial featuring a cover of Hedy West's 500 Miles. Featured Gallery Junked 1996 Subaru SVX View 19 Photos Auto News Subaru Coupe Luxury Performance Classics subaru svx

2018 Crosstrek propels Subaru to best-ever April sales

April was a dismal month for most automakers, with sales declines that ranged from 4.7 percent for Ford to a whopping 28 percent for Nissan. So here comes mighty little Subaru, which claimed the month as the best April in its history. The gain is entirely attributable to the Crosstrek, which is all-new for 2018. Sales of the compact, raised crossover climbed almost 70 percent for the month to 12,266. Year to date, Subaru has sold 45,728 Crosstreks, an increase of 66.6 percent. That helped push Subaru's total U.S. sales to 53,170 in April and 202,873 for the first four months of 2018, increases of 1.5 percent and 3.2 percent, respectively. It also marks 77 consecutive months of yearly month-over-month growth for Subaru. All other models saw declining sales for April, led by the Impreza, which was down 27.4 percent. "Our customers' interest in the Crosstrek continues to increase every month," Jeff Walters, senior vice president of sales, said in a statement. "We're now looking forward to the start of production later this month of the all-new Subaru Ascent at our plant in Indiana." The 2018 version of the Crosstrek went on sale last August featuring a new 2.0-liter flat-four engine, stiff new chassis, more ground clearance and the EyeSight suite of safety technologies, among other changes. But the Crosstrek has been on a hot streak for a few years now, with sales up 15.1 percent in 2017 and 6.7 percent in 2016. The Crosstrek is Subaru's third top-selling model behind the Forester and Outback. Subaru spokesman Dominick Infante says the company did not see the sales trail-off last year that's typical of a vehicle at the end of its lifecycle with the Crosstrek. "It was essentially a straight line going up, and it was limited by production," he said. The difference, he said, is that Subaru is now able to make more of them. The company last year shifted production of the Impreza to its plant in Lafayette, Ind., to free up capacity to build more Crosstreks at its plant in Gunma Prefecture, Japan, which underwent a major retooling. The Indiana plant now builds the Impreza, Legacy and Outback after the expiration of a contract in 2016 with Toyota to build 100,000 Camry sedans annually. Production of the new three-row Ascent crossover will start in Indiana in May, following a $140 million expansion at the plant, according to Automotive News. The vehicle is due in showrooms in June, Infante said, with sales of 60,000 expected in the first year.