2002 Subaru Impreza Wrx Sedan 4-door 2.0l on 2040-cars

Auto blog

2018 Crosstrek propels Subaru to best-ever April sales

April was a dismal month for most automakers, with sales declines that ranged from 4.7 percent for Ford to a whopping 28 percent for Nissan. So here comes mighty little Subaru, which claimed the month as the best April in its history. The gain is entirely attributable to the Crosstrek, which is all-new for 2018. Sales of the compact, raised crossover climbed almost 70 percent for the month to 12,266. Year to date, Subaru has sold 45,728 Crosstreks, an increase of 66.6 percent. That helped push Subaru's total U.S. sales to 53,170 in April and 202,873 for the first four months of 2018, increases of 1.5 percent and 3.2 percent, respectively. It also marks 77 consecutive months of yearly month-over-month growth for Subaru. All other models saw declining sales for April, led by the Impreza, which was down 27.4 percent. "Our customers' interest in the Crosstrek continues to increase every month," Jeff Walters, senior vice president of sales, said in a statement. "We're now looking forward to the start of production later this month of the all-new Subaru Ascent at our plant in Indiana." The 2018 version of the Crosstrek went on sale last August featuring a new 2.0-liter flat-four engine, stiff new chassis, more ground clearance and the EyeSight suite of safety technologies, among other changes. But the Crosstrek has been on a hot streak for a few years now, with sales up 15.1 percent in 2017 and 6.7 percent in 2016. The Crosstrek is Subaru's third top-selling model behind the Forester and Outback. Subaru spokesman Dominick Infante says the company did not see the sales trail-off last year that's typical of a vehicle at the end of its lifecycle with the Crosstrek. "It was essentially a straight line going up, and it was limited by production," he said. The difference, he said, is that Subaru is now able to make more of them. The company last year shifted production of the Impreza to its plant in Lafayette, Ind., to free up capacity to build more Crosstreks at its plant in Gunma Prefecture, Japan, which underwent a major retooling. The Indiana plant now builds the Impreza, Legacy and Outback after the expiration of a contract in 2016 with Toyota to build 100,000 Camry sedans annually. Production of the new three-row Ascent crossover will start in Indiana in May, following a $140 million expansion at the plant, according to Automotive News. The vehicle is due in showrooms in June, Infante said, with sales of 60,000 expected in the first year.

Subaru's STI motorsport arm celebrates 30 years of going fast

The letters W, R and X are often featured on the trunklid of a fast, blue Subaru, but the other important letters for a Subaru are STI – standing for Subaru Tecnica International. The STI motorsport brand brings to mind '90s World Rally Championship victories and Impreza legends such as the wide-bodied 1998 22B, but the division is actually a bit older: STI is celebrating its 30 th anniversary this week. Founded on April 2, 1988, Subaru's STI started out with tuned Legacy sedans. Its first car was a turbocharged Legacy, the RS RA from 1989, available only in a limited 100-unit run of Ceramic White cars, not the 555 Sonic Blue Mica or World Rally Blue that later became almost synonymous with hot Subarus. The RS RA produced 220 horsepower, which was very good for 1989. In January of the same year, three STI-modified Legacy Turbos were used to first break the 50,000 km, then the 100,000 km FIA World Speed Endurance records, with the cars run for 20 consecutive days at Arizona Test Center. The average speed was 138.78 mph, for 447 hours, 44 minutes and 9.887 seconds. That's quite a bit of driving, even in two-hour shifts. The first STI-branded Subaru vehicle was the Japanese-market Legacy STI in 1992, and the Impreza WRX STI followed it two years later. For some time, STI vehicles were the stuff of Gran Turismo gaming for most Subaru enthusiasts, until STI arrived in the United States in 2004. The first U.S.-bound model was the 300-horsepower WRX STI, a Peter Stevens-designed "Blob Eye" facelift of the second-generation Impreza. So far, STI's respectable tally stands at three WRC championships, 47 WRC wins, four Nurburgring endurance wins and a Nordschleife production sedan lap record set last year. Regarding STI's 30th anniversary year's production cars, there will be a limited-edition WRX STI Type RA and a STI-tuned BRZ tS for 2018. View 51 Photos Related Video:

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.