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Subaru Global Platform shows us the bones of future models

Subaru will follow a current industry trend by introducing a modular chassis later this year, and the so-called Subaru Global Platform will underpin all of the Japanese automaker's future models. We'll see it first on the new Impreza, which will go on sale in the second half of 2016. Subaru claims its new platform offers 70-100 percent greater rigidity compared to the company's current models, and the stiffer chassis means less vibration travels through the vehicle to the steering wheel and seats, which results in an easier time for the driver. A 40-percent increase in impact energy absorption should also mean improved safety. Customers might experience a more exciting drive from the future Subarus, too. The company claims the new platform lowers the center gravity by 0.2 inches, which should sharpen handling. The engineers now mount the rear stabilizer directly to the body, which is said to reduce body roll by 50 percent over current models. It also supports hybrid, plug-in, and EV drivetrains to adapt to the future. After the Impreza lets us experience the Subaru Global Platform later this year, the company already has other models with it under development. For example, the XV Concept from Geneva hints at a sharper look for the next-gen compact crossover. The new WRX reportedly joins the range in 2017 and possibly gets an extra boost from hybrid power. A seven-passenger CUV also joins the US lineup in 2018. So much new product on the way could let Subaru keep up its brisk sales pace for years to come. Related Video: FHI Unveils the "Subaru Global Platform" - Subaru's next-generation platform to achieve significant enhancement in overall vehicle performance - Automobiles Data March 7, 2016 Tokyo, March 7, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform, which is currently under development as the architecture to be used for all the Company's next-generation vehicles. The Subaru Global Platform is part of the six initiatives to enhance the Subaru brand described in the Company's mid-term management vision, "Prominence 2020," announced in 2014. Together with the horizontally-opposed engines, Symmetrical All-Wheel Drive (AWD), and EyeSight that represent Subaru's core technologies, the new platform will constitute the basic foundation of the next generation of Subaru vehicles.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2018 Hyundai Kona vs other small crossovers: How they compare on paper

The 2018 Hyundai Kona is the hottest new thing in the hottest new segment: subcompact crossovers. Or B-segment SUVs. Or whatever you might want to call this hodge-podge collection of vehicles of vaguely similar specs. Each is pretty much just a raised hatchback in some form (or literally in the case of one entry), skewing the increasingly vague line between car and SUV. If there was ever a segment that deserved the term "crossover" for more reasons than just its car-based unibody architecture, this would be it. Now, for this specs and photos comparison, we lined up the new 2018 Kona with an appropriate variety from that hodge-podge. Most are those that people are actually cross-shopping the Kona against — the Honda HR-V, Toyota C-HR and Subaru Crosstrek — while the Kia Soul and Jeep Renegade line up well in other regards. There are certainly others we could've included, but we're frankly a little pressed for spreadsheet space, and if you really want to know how a Chevrolet Trax, Fiat 500X or Ford EcoSport would've stacked up, you can always use our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices) Performance, fuel economy and drivetrains Immediately you can see how all over the map this segment is. True, all but the Jeep come with a standard naturally aspirated four-cylinder and fairly comparable horsepower. Torque differs, but not wildly so. Then things get nuts. Some are automatic only, the Toyota is CVT only, the Honda and Subaru come with a manual standard and offer a CVT as an option. The Renegade's base engine is manual-only ... in 2018. Of course, then things flip-flop with the Renegade's upgrade being naturally aspirated and the Hyundai and Kia offering turbocharged mills. The Korean corporate cousins also come with automated manuals, whereas the Renegade has a box with nine gears selected by a lethargic monkey. Then there's the drivetrain. The C-HR is front-drive only, which pretty much cements the Soul's place in a segment it arguably created despite not offering all-wheel drive. That's the only way to get the Crosstrek, while the Honda and Hyundai offer a typical option of a part-time system. In Jeep fashion, the Renegade's "four-wheel drive" systems differ by trim level.