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Subaru fights sticker shock with financing deal on $65,000 WRX STI S209

Subaru's American division has come a long way since it peddled the tiny 360 during the late 1960s. The limited-edition, $65,000 WRX STI S209 unveiled during the 2019 Detroit Auto Show is its most expensive car yet, so the company is taking steps to make it a little bit more accessible. The Japanese firm sent its American dealers a bulletin announcing the S209 is eligible for 3.49% APR for up to 63 months, according to CarsDirect. The publication noted that rate amounts to monthly payments of $1,131 over 63 months, which adds up to $71,231. Buyers are still forking over more than $6,000 to the bank, but they're saving about $4,700 compared to a 6% loan. That's a substantial amount of money to drop on a WRX STI; it's priced in Audi TT RS territory. For the money, enthusiasts get one of the rarest street-legal cars Subaru has ever produced. After driving it, we called it the fastest, sharpest-handling, and most sophisticated WRX ever to grace our shores. It's powered by a 2.5-liter flat-four engine turbocharged to 341 horsepower and 330 pound-feet of torque, generous increases of 31 and 40, respectively, over the regular WRX STI. We'll let you decide whether exclusivity and power are worth a roughly $22,000 premium. If you want an S209 in your driveway, act fast because production is strictly limited to 209 examples, and odds are the entire batch will be spoken for sooner rather than later. Keep in mind dealers will be tempted to slap a markup on the car due to its rarity, so you might need to spend more — in some cases, a lot more — than the number listed on the window sticker. Featured Gallery 2020 Subaru WRX STI S209 View 41 Photos Auto News Subaru Car Buying

Subaru cuts annual profit outlook on strength of yen, typhoon impact

TOKYO — Subaru lowered its annual profit forecast on expectations of a stronger yen and the impact on production from a typhoon last month, driving its shares down as much as 4.5%. Japan's smallest major automaker, one fifth of which is owned by top-ranked Toyota, cut its forecast for operating profit to 220 billion yen ($2 billion) for the year ending March 2020, from a previous forecast of 260 billion yen. Subaru revised its forecast for the yen to average 107 versus the dollar over the period, from 110 previously. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases. The United States is Subaru's biggest market, accounting for about 60% of overall sales. Typhoon Hagibis forced Subaru to halt production at its factories in Gumna, north of Tokyo, for more than a week in October due to supply chain disruptions. The stoppage, which lasted until Oct. 25, resulted in lost production of 11,000 vehicles, Chief Executive Officer Tomomi Nakamura told a briefing in Tokyo on Wednesday. Hagibis was the worst typhoon to hit Japan in decades, leaving at least 80 people dead, according to national broadcaster NHK. "We have restarted production, but we couldn't return to full capacity immediately," Nakamura said. "Some of our suppliers' factories were completely submerged." Subaru also said vehicle sales rose nearly 20% in the first half of the fiscal year compared with a year earlier, driven almost entirely by an improvement in the United States amid strong demand for the Forester SUV crossover. Subaru shares were down 1% at 3,102 yen by 0440 GMT, after touching a low of 2,995.5 yen earlier.

2020 Subaru Outback and Legacy pricing announced

Pricing for the 2020 Subaru Legacy sedan and Outback crossover are now available. Both models were completely redesigned for the model year, but base prices have barely gone up. The 2020 Subaru Legacy starts at $23,645, just $215 more than the old model. The 2020 Subaru Outback now starts at $27,655, which is $335 more than the 2019 Outback. Price differences vary depending on trims, but for the 2.5-liter 4-cylinder models, the prices have only gone up a few hundred dollars. You can see the breakdown of Legacy prices below, and the Outback prices below the next paragraph.   As for the turbocharged models, the price increase is quite a bit more compared with equivalent 3.6R 6-cylinder examples from 2019. The cheapest turbocharged Legacy is $35,095, which is $2,665 more than its flat-six predecessor. With the Outback, you can technically get a turbo model for less than the cheapest 2019 six-cylinder model. It starts at $35,905, whereas the entry-level 6-cylinder Outback for 2019 started at $35,970. But keeping trims matched up, the same trim turbo model is $38,755, an increase of $2,785. Regardless of Legacy or Outback trim, buyers will get more power and torque. The base 2.5-liter inline-4 makes 182 horsepower and 176 pound-feet of torque, up from 175 and 174, respectively. The turbo engine makes 260 horsepower versus 256 from the old 6-cylinder, and 277 pound-feet of torque instead of 247. Both vehicles are completely redesigned boasting lighter, stiffer chassis and a much nicer interior with a massive center touchscreen available. Be sure to check out our first look articles on the Outback and Legacy for additional details on the new cars. Update: The Legacy pricing chart has been changed to correct a mistake 2020 Subaru Legacy View 15 Photos