2014 Scion Tc on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Leaked Toyota FT-86 Open concept images preview droptop Scion FR-S [w/video]

Here it is, folks - the highly anticipated Toyota FT-86 Open concept, a precursor to what could become a road-going Scion FR-S convertible. A full smattering of images and video have leaked onto the internet, and thanks to the folks at FT86Club.com, we can now see the new hotness that Toyota will be unveiling at the Geneva Motor Show next week.
These images confirm details that were first seen in spy shots captured a couple of weeks ago - namely, the larger wheel/tire package and the inclusion of the Toyobaru coupe's decidedly useless rear seats. These new photos, however, show a two-tone leather interior with goodies such as an iPod/iPhone mount on the dashboard. The concept car is also fitted with the coupe's six-speed automatic transmission (boo!) and FT86Club.com reports that the folding soft top is operated electronically.
We'll have the full details live from Geneva in just a few days. For now, click through our attached image gallery to see lots of pretty pictures of the topless wonder, and scroll down for a video to see the concept in motion.

Scion tC changes, barely, for 2016

The Scion iA and iM have cornered the recent headlines, but for now the tC remains the brand's milk and honey. Upgrades for the 2016 model are sprinkled throughout the cabin, from tiny tweaks like silver door handles inside to the leather shift knob, which is currently a $99 option. Scion touts the seven-inch Pioneer touchscreen Display Audio that's standard on base models, but that comes in the current tC. The head unit includes convenience features such as Bluetooth and voice recognition. A smart key and pushbutton start also get in the press release, but they, too, are standard features on the 2015 model. What can look forward to is a rear windshield wiper as standard fit. Prices for both manual and automatic have gone up slightly. The six-speed manual will start at $19,385, the six-speed automatic at $20,535, both prices a $175 increase compared to the present models. Destination and handling will throw another $770 onto that. You'll find a few photos above and a press release below with a bit more information. Related Video: 2016 Scion tC Upgrades Make for Alluring Touring TORRANCE, Calif., (July 16, 2015) – Scion's top seller, the tC sports coupe, adds new sound, smarts and swishes as it enters the 2016 model year. A new standard audio system, a host of upgraded interior features including a Smart Key with push-button start, and the addition of a standard rear windshield wiper add to the fun and functionality of the tC. The 2016 tC retains its thrill-to-value proposition with a Manufacturer's Suggested Retail Price (MSRP) of $19,385 for the six-speed manual transmission and $20,535 for the six-speed automatic with paddle shifters and Dynamic Rev Management®. This price excludes a delivery, processing and handling (DPH) fee of $795. The new standard audio system features a large 7-inch Pioneer® touchscreen Display Audio system with AM/FM/HD radio™, voice recognition, Bluetooth® hands-free and streaming audio, and the Aha™ app which provides access to 100,000 Internet radio options. Also new to the interior of the tC are new silver interior door handles, a new center console tray cover and a leather-wrapped shift knob. The 2016 tC will be available in dealerships starting in August.