2006 Blue Scion Tc Release Series Custom on 2040-cars

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2013 Scion FR-S

The New Poster Child For Cheap Thrills
Let me tell you about a man named Larry. Larry works for a company called STI Fleet Services, one of a few companies that are responsible for the cleaning, prepping, maintaining, scheduling, delivering and picking up of the cars we test on a weekly basis, not to mention a whole slew of other duties. STI and its competitors are the silent heroes of this whole automotive journalism biz. Larry is one of the guys responsible for a lot of the grunt work - he's been delivering cars to me for nearly seven years now, and because of that, we've developed a bit of a rapport. Now that I think about it, my history with Larry goes back farther than several of my friendships, as well as every romantic relationship I've ever had... combined.
With that much history behind us, Larry knows my taste in cars pretty well. And even though he doesn't voice his own opinions about what's being delivered to me, Larry silently knows when he's about to hand me keys to something truly special. When Larry arrived at my door with a bright red 2013 Scion FR-S, I tried to play it cool. But Larry knows me better than that.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Two new RWD Toyota sports cars to join FR-S?

Toyota as we know it could become a thing of the past. According to Australian site Car Advice, the Japanese brand known for bland cruisers like the Camry and Corolla is preparing to bring two new rear-drive cars to market that would slot above and below the Scion-badged FR-S. This is very, very good news.
Car Advice spoke to the GT86/FR-S' chief engineer, Tatsuya Tada, who claimed, "Akio Toyoda always says to me, Toyota sports car [family] should be three sports car brothers. 86 is in the middle." The oldest "brother" would be the spiritual successor to the Supra, even if it doesn't wear that name. Tada is in charge of that project, while a sub-GT86 project is being headed-up elsewhere.
Tada refused to comment on names (CA specifically mentions MR2 and Celica) for the new small car, but did say that, "Yes it is rear-wheel drive and that's Toyota's strong position - Toyota sports car must be rear-wheel drive." Perhaps the juiciest bit of information obtained from Tada's interview with Car Advice was his hinting that both new sports cars would be joint ventures, like the GT86/FR-S/Subaru BRZ triplets. Tada wouldn't say who Toyota was in bed with on the smaller model, but did mention that the Supra would be a product of the world's largest automaker's partnership with BMW.