2006 Saab 9-3 2.0t Sport Combi Turbo Wagon Florida Car Sunroof on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

The Saab 9-3 that never was finally shows up

Looking back on the life and [slow and painful] death of Saab, it's impossible to not stop and think of what might have been with the quirky Swedish automaker. As it turns out, SaabsUnited has decided to shed some light on what the company's future might have looked like, including some images and information that include full-scale mockups of the 9-3 Phoenix, which you see above.
In its waning years, Saab's lead designer Jason Castriota was working feverishly to deliver new products that built on the heritage of the brand while doing so at a lower cost and in a shorter time period than previous models. In the end, though, it sounds like the earliest that we could have seen any of these plans come to fruition was 2014. In addition to hatchback and convertible 9-3 variants, Castriota also created the Sonnett - a sporty-looking 2+2 that never made it past the design study phase.
Regardless of whether you're a diehard fan of the brand or if you were just pulling for the underdog, you'll want to head on over to SaabsUnited to check out a little more of what the future could have held for Saab.

Petrolicious keeps our love of the Saab Sonett aflame

German auto designs lean toward function and purpose. Italian designers deliver passion and beauty. The Brits, majesty. American cars, brashness and authority. If you want a funky design, though, you go to Sweden. The land of cheap, do-it-yourself furniture and delicious meatballs knows a thing or six about style and design, and while that character is only now reemerging thanks to a certain string of Volvo concepts, it use to be that Saab was the authority on penning some of the industry's more unique designs.
Take the beautiful Sonett for example - a small coupe whose appearance is a funky mishmash of a Porsche 911 and a Bugeyed Sprite with just a hint of a Citroën DS (it's that convex rear window). It's a positively striking car, made more unique by its two-stroke, three-cylinder powertrain and four-on-the-tree manual transmission. With just 70 horsepower hauling about 1,500 pounds of Swedish style, the Sonett strikes us as an ideal alternative to some of the English sports cars of its day, particularly for those that are looking for something beyond your average MG or Triumph.
For Glenn Roberts, the Sonett was a part of his childhood. His family owned example was originally a special-order item by his parents in 1967. He bought the car from them 13 years later and has never looked back, completing a restoration in 2004. With a story like that, it's not surprising that Roberts and his silver Sonett are the most recent pairing to get some attention from Petrolicious.