2007 Rolls-royce Phantom Base 4dr Sedan on 2040-cars

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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Wraith looks rad in red [UPDATE]

UPDATE: An earlier version of this post called this car the "St. James Edition," which is incorrect. It's not a full-on special edition, rather a bespoke color. And an awesome one, at that. Of all the cars that would look right in red, and of all the colors you could specify for a new Rolls-Royce, ordering up a bright scarlet Wraith might not seem like the first choice to many. Fortunately there are plenty of other options available in the Rolls-Royce catalog. But for those who disagree, the British luxury automaker offers St. James Red, the bespoke color seen here. The color is offset by chrome brightwork on the grille, window frames, and door handles. The wheels are done up in a two-tone silver and gloss black, while the interior is swathed in what we're sure is only the softest, most supple black leather known to man. Of course, since it's a Wraith, there's power to match that racy exterior. This coupe is, after all, the most powerful vehicle Rolls-Royce has ever offered, packing a 6.6-liter twin-turbo V12 with 624 horsepower and 590 pound-feet of torque, propelling over 5,000 pounds of luxury to 60 in a scant 4.4 seconds. More than adequate, indeed. If there was ever a Rolls that could get away with the bright red approach, surely it's the Wraith.

Former Princess Diana Rolls-Royce being auctioned for charity [w/video]

While it isn't that uncommon to see cars belonging to celebrities and dignitaries roll across the auction block these days, this car is a little extra special. This particular 1979 Rolls-Royce Silver Shadow was the car that Prince Charles and Princess Diana arrived at the White House in during a visit in 1985. As some added trivia, this was also the visit where Princess Di cut a rug with none other than John Travolta.
Volo Auto Museum will be auctioning off this piece of American and British history on November 9th - exactly 27 years from Princess Di's White House visit. According to the auction listing, this armored Silver Shadow was the official car of the UK's embassy, and it has been valued at around $2 million by the Berman Museum of History. The auction will have no reserve with some of the proceeds going to the Children with Cancer UK charity that Princess Diana started in 1988.
Scroll down for more information about this car and its auction as well as a video showing Prince Charles and Princess Diana arriving at the White House in the car back in 1985.