Rolls-royce Corniche, Gold, In Very Good Condition on 2040-cars

Auto blog

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce Wraith officially revealed in profile

Well here's a nice twofer. On the same day Rolls-Royce releases its first official teaser image showing the 2014 Wraith, we also get a look at the car undergoing some cold-weather testing courtesy of some new spy shots. As the coupe version of the Ghost, the 2014 Rolls-Royce Wraith will make its official debut at the Geneva Motor Show in March, and it's expected to go on sale during the fourth quarter of this year.
Rolls-Royce already confirmed plenty of information in a teaser it released last week, but the latest image shows us a clear shot of what the car's midsection will look like. Comparing this image and the spy shots, we can see that the Wraith will have a pretty sleek - (almost Bentley Continental GT-like) roofline, and, like the Phantom Coupe, it will have rear-hinged doors. We can also tell from the spy shots that it seems to be keeping the same face as the Ghost and taillights, too.
Be sure to check out the latest spy photos for the Wraith as well as a brief press release from Rolls-Royce by scrolling below.