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Winnebago Trend, Travato are first ProMaster-based RVs

While Ford has been the dominant supplier of chassis, engines and platforms for the recreational vehicle industry in modern times, its market share has been eroded by the increased availability of new commercial vehicles on the market. In the days of Daimler-Chrysler, the Sprinter was Chrysler's alternative to the Ford E-Series as a basis for Class B and C motor homes. But then Daimler split and the Sprinter went back to being a Mercedes product in the US, though it still continued currying favor in the RV world by offering diesel power with a smaller footprint. With the marriage of Chrysler and Fiat, though, the Pentastar brand once again has a foreign-sourced commercial van alternative - the Ram ProMaster - and Winnebago is the first RV manufacture to make it into a motor home.
Actually, Winnebago has unveiled a pair of ProMaster-based RVs: the Trend and Travato. The Trend is a Class C motor home, which generally means it's based on the chassis cab version of a van and features a bed over the cab and larger body for living space behind the B-pillars. Available in a tidy 24-foot length, the Trend can be had with two floor plans, both of which include large sleeping areas, a bathroom, kitchen and a dinette. The Trend also has some unique touches, including seats in the cab that swivel around to face the rear and three-point seat belts for the dinette.
The second ProMaster-based Winnie is the Travato, a Class B motor home, which is basically the full van model with as many amenities for living crammed into its quarters as will fit. The Travato measures in at just under 21 feet in length, but packs the full RV experience into the ProMaster's tall body, including a double bed, full bath, kitchen and dinette. The rear bed can even flip up and out of the way, allowing stowage of larger things likes bikes through the van's rear double doors.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.