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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Autoblog's Editors' Picks: Our complete list of the best new vehicles

It's not easy to earn an “EditorsÂ’ Picks” at Autoblog as part of the rating and review process that every new vehicle goes through. Our editors have been at it a long time, which means weÂ’ve driven and reviewed virtually every new car you can go buy on the dealer lot. There are disagreements, of course, and all vehicles have their strengths and weaknesses, but this list features what we think are the best new vehicles chosen by Autoblog editors. We started this formal review process back in 2018, so there's quite of few of them now. So what does it mean to be an EditorsÂ’ Pick? In short, it means itÂ’s a car that we can highly recommend purchasing. There may be one, multiple, or even zero vehicles in any given segment that we give the green light to. What really matters is that itÂ’s a vehicle that weÂ’d tell a friend or family member to go buy if theyÂ’re considering it, because itÂ’s a very good car. The best way to use this list is is with the navigation links below. Click on a segment, and you'll quickly arrive at the top rated pickup truck or SUV, for example. Use the back button to return to these links and search in another segment, like sedans. If youÂ’ve been keeping up with our monthly series of the latest vehicles to earn EditorsÂ’ Pick status, youÂ’re likely going to be familiar with this list already. If not, welcome to the complete list that weÂ’ll be keeping updated as vehicles enter (and others perhaps exit) the good graces of our editorial team. We rate a new car — giving it a numerical score out of 10 — every time thereÂ’s a significant refresh or if it happens to be an all-new model. Any given vehicle may be impressive on a first drive, but we wait until itÂ’s in the hands of our editors to put it through the same type of testing as every other vehicle that rolls through our test fleet before giving it the EditorsÂ’ Pick badge. This ensures consistency and allows more voices to be heard on each individual model. And just so you donÂ’t think weÂ’ve skipped trims or variants of a model, we hand out the EditorsÂ’ Pick based on the overarching model to keep things consistent. So, when you read that the 3 Series is an EditorsÂ’ Pick, yes, that includes the 330i to the M3 and all the variants in between. If thereÂ’s a particular version of that car we vehemently disagree with, we make sure to call that out.

FCA looking into Ram-based SUV, midsize pickup

Fiat Chrysler Automobiles (FCA) is looking into manufacturing a large SUV based on the Ram 1500 pickup truck's current platform, reports USA Today. If built, the SUV would compete against the Chevrolet Tahoe and could even spawn a smaller pickup. Ram already has most of the bases covered with its current lineup, but a smaller pickup truck would allow it to enter the booming midsize pickup segment where it would compete with the segment-leading Toyota Tacoma along with the Chevy Colorado and GMC, which are the newest entries. Mike Manley, head of Fiat Chrysler's Jeep and Ram brands, told USA Today that the current platform found in the Ram 1500 could be utilized for a body-on-frame SUV. With a large SUV, FCA would be able to capitalize on the ever-growing SUV market and go toe-to-toe with General Motors (GM) and Ford. The next-generation of Ram pickup trucks is expected to go on sale in early 2018, which would put a large SUV close behind. In an attempt to increase the automaker's production capacity, FCA also plans to move Ram's current production facility from Warren to Sterling Heights, MI. With Jeep continually posting healthy numbers, it makes perfect sense for FCA to build more SUVs. GM currently uses the same platform on a plethora of its SUVs with good results, which makes FCA's proposed plan a viable option. Related Video: News Source: USA Today, Scott Olson/Getty RAM Truck SUV