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Where the 2023 GMC Sierra AT4X fits into the hierarchy of off-road trucks

The world of off-road pickups sure seems like it's getting crowded, but the reality is that half-ton trucks were always pretty capable, even with what seemed like fairly basic 4x4 packages. It wasn't until recently that manufacturers really started to carve out different off-road niches for their mainstream pickup offerings. With the introduction of the 2022 GMC Sierra 1500 AT4X (alongside its mechanical twin, the Chevy Silverado ZR2), the crowd has grown even thicker. Even we have trouble keeping up with the increased segmentation of off-road pickup trucks, so we threw together this handy guide to help you understand just where these various packages fit into the broader pickup hierarchy. Let's dive in.  Your basics If we say "Z71" or "FX4" to you, both will probably ring a bell. That's because they've been around a few days short of forever and their respective customers have grown so used to these package codes that OEMs got into the habit of just plastering them on the side of so-equipped truck beds. Anybody who sells a pickup truck offers some sort of basic off-road prep package like this one. Z71 is found on GM vehicles; FX4 is Ford's. Ram just calls it "Off Road Group," but no matter what you call them, they're all pretty similar.  Typical upgrades for this category include some additional ground clearance, a basic all-terrain tire, heavy-duty suspension upgrades and likely either a limited-slip or locking rear differential. These are pretty handy for anything beyond a rutted dirt road. On newer trucks — especially on higher trim levels — you'll probably also get some dedicated off-road drive modes.  Mid-range This is where things start to get interesting. To qualify for this category, a locking rear differential is a must. Most of the names in this segment are well-established too, though some (Nissan Titan Pro-4X, anyone?) may not necessarily be on your radar. The Toyota Tundra TRD Pro checks in here, as does the Ram Rebel, Chevy Silverado Trail Boss and GMC Sierra AT4 (no X!).  Realistically, if there's somewhere you need to go and one of these trucks won't do it, you might want to consider a helicopter. But it's 2021, and our thirst for capability is strong, so of course, there's a way to spend more of your money on this type of thing. Onward! Entry-hardcore Here we are, the home of the new 2022 GMC Sierra AT4X and Chevrolet Silverado ZR2. This is a tiny niche, otherwise occupied only by the Ford F-150 Tremor.

Ram 1500 EV shown in more clarity with new teaser images

Besides the first electric Jeep and other product plans, Stellantis gave us yet another preview of the upcoming electric Ram 1500 pickup truck. The company isn't giving much away, but these new renderings do give us some more details on what the truck will look like. The most striking features of the front are the pairs of LED lights above and below that meet toward the middle in a sort of dog bone shape. In the middle is the updated Ram logo that's been featured for its "Ram Revolution" program that takes input from Ram fans for designing the truck. The hood has creases that are suggestive of the dual-level, semi-truck-inspired design that has stuck with the truck since the 1990s. It also seems to have a heat-extractor vent design, which we're not sure would really be functional on an electric truck. Along the sides, the fenders appear to be pushed far outward. The edge where the cab meets the bed has a jog in it that pushes into the cab. It has us thinking the cab and bed may be one piece, along the lines of the Chevy Silverado EV. That single piece will still ride on a separate frame, though, since the Ram 1500 EV will be built on the STLA Frame platform. Continuing on the topic of side styling, the window sill rises toward the rear pillar, and that rear pillar leans forward, again more like the GM electric truck designs. At the back, the electric Ram has taillights that connect into the tailgate like the Ford F-150 Lightning. The shape also echoes that of the headlights, along with the illuminated Ram logo. The rear shot also gives more clarity on the unique cab design. The electric Ram will go into production in 2024. As touched on, it will use the STLA Frame platform that features a traditional separate frame from the body. The platform can accommodate 159 to 200 kWh of battery capacity with a range of up to 500 miles. Early renderings also show the platform using independent suspension both front and rear. Furthermore, Ram has said it will offer a plug-in hybrid variant based on the electric model to go on sale the same year. And electrification won't stop at the 1500.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.