2014 Ram 3500 Tradesman on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2021 Ram 1500 Infotainment Driveway Test | Bigger IS better

The 2021 Ram 1500 comes standard with a simple 5-inch touchscreen, while the 8.4-inch version found on most versions as standard equipment is the same user-friendly unit found elsewhere in the Chrysler/Dodge/Jeep/Ram line up. Unlike all those other brands in the North American Stellantis empire (ugh), however, the Ram offers a unique take on the Uconnect: a 12-inch vertically oriented touchscreen. While other cars offer similarly tall screens, such as the Subaru Outback, Ford Explorer and every Volvo, none do such an exceptional job of taking advantage of the orientation and size. The same can be said in comparison to the Ford F-150's new jumbo touchscreen.  My full review of the system is in video form and can be watched above. I've also included a few pictures below to dig deeper and touch on some areas I missed in the video. Here's what the screen looks like when you just want a colossal map. Sadly, the map graphics are pretty low-fi and Garminy.  As I mention in the video, one of my favorite things about this system is the ability to choose what is displayed on top and what's displayed on the bottom. That the Ram's screen is basically the size of two normal screen definitely helps in this regard. I especially like that you can see Apple CarPlay at the same time as radio controls.  I also like how prominently placed and easily reached the radio preset buttons are in this full-screen media layout (utilizing the full-color logos of satellite radio stations is a nice touch, too).  One thing I didn't touch on in the video is the redundant control knob that's appreciated for scanning playlists or contacts. There are USB-A and USB-C ports up front. Note, however, that there are really only two outlets — each is just split between the different formats and you can only use one at a time. There's another unit like this in the back seat, as well as another USB-A port under the center armrest. This is a clever bit of design. The wireless charger is on the left and utilizes a holster-like element to press your phone against it, thus saving space versus the usual flat pad. That holster then extends to the right to hold in place phones without wirelessly charging them.  This and so many other thoughtful details are big reasons why the Ram 1500 interior has been so universally lauded. It's not just fancy leather, better-than-average plastics or even that gigantic "hey look at me!" screen. There's also tons of substance.   

Ram 1500 mule caught sporting Mega Cab configuration

Our intrepid spy photographers have once again captured an unusual test mule out in the wild. This time we have a Ram 1500 that looks a little lengthy in the middle. We're pretty certain this is a 1500 and not a heavy duty model judging from the grille and hood. That said, FCA clearly went to great lengths to hide the cab. It's still clear that the rear section is longer than your typical quad cab, leading us to believe that the Mega Cab option will return to the 1500 line. Other interesting details are the covered tailgate and the Chrysler steering wheel in the interior. We're not entirely sure why it's covered up, as it doesn't appear to have a different function, but there could be some styling tweaks for a new trim level. The one part we can see is the tailgate handle, which may reveal some updated camera abilities as the normal location shows a differently shaped camera lens. There are also two small spots that could be cameras, but it's tough to say for sure. Will we see 360-degree imaging on the next Ram? The steering wheel is an unusual inclusion as well. Our photographer suggests that it could be necessary for using the latest UConnect infotainment system. Other than the wheel though, the interior looks identical to the current model. This updated cab option also leaves us wondering about the future of the Ram line. We have documentation that shows FCA plans to launch some type of refreshed Ram for the 2018 model year. So it's possible we're looking at an early test mule for that updated model, and the new cab option could be launched at the same time. In many ways, this Ram brings up more questions than answers. Related Video: